AMUR AMUR AMUR…we are in love!
I have fallen in love with the NYC based brand AMUR. They came on my radar when I was on the hunt for an Oscars dress, although the brand provides a complete ready to wear range of separates too (and have just launched their Pre-Fall 2018 Collection). Sadly, my bump’s proportions did not allow for me to fit into any of the brands gorgeous pieces for my red carpet moment even though I wore some of them for our pre-Oscar events. The brand’s name stands for A Mindful Use of Resources (AMUR) and was born from the concept that great style does not have to come at the expense of our environment. In the words of creative director Sofia Shannon “Nature is the ultimate luxury.” The interplay between creativity and the environment is essential to her worldview and what you can expect to find from the brands’ offering are sustainably sourced materials fitting effortlessly into a modern urban lifestyle. Tailoring is always sharp and considered. (more…)