I had first child this July and anyone who follows my work know that over the years eco-design has become more and more important to me. As a little background, my experience is in the field of sustainability and environmentalism. I have worked in the area for so long that, where possible, I became interested in putting my baby in eco items as much as possible as the benefits where so outstanding – for the little one and the environment. it also affected how I approached the giant topic of maternity wear. Take a look at the first few in a series of posts about maternity, eco baby products and more…

As the world of sustainable wardrobe slowly spreads its wings and includes more diverse options among its shelves, moms-to-be everywhere are starting to flock together around the very same cause – what on Earth should you wear? It’s these special days of your pregnancy that show you how our society still has some adapting to do. Simply put, sustainable wear is not on every corner, let alone garments that a future mom would be able to use.

However, as a devoted fashionista and a clever shopper, there’s so much you can to do diversify your beautiful pregnant capsule wardrobe and still stay true to your beliefs and preferences. (more…)

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So, even though my first trimester was pretty immobile and horrendous, I knew that as soon as I felt better I wanted to be able to work out and get into shape again. Fitness was at the top of my agenda for the new year before I even found out. Having spent 3 months in bed more or less feeling all the stages from sickness to hot flushes to fatigue resuming some form of exercise became near essential to me. On the hunt for sustainable but comfortable work-out gear and generally laid-back maternity every day wear I came across Boob! The brand caters beyond fitness with ready to wear, day to night pieces which feel so incredible, smooth, silky and beyond comfortable. I literally forgot I was even wearing their trousers, that’s how much of a second skin they became. On more than one occasion I have had to pull myself off the bed just to remove them and change into nightwear after a tiring day. I can’t say enough about the quality of these pieces and the level of fit and comfort.

What should you expect? Organic cotton maternity clothes which are fairtrade, sustainable and eco-friendly – ranging from everyday clothes across to office and even including swimwear, ‘Boob’ has it all for minimal, easy maternity style. Think design-led comfort and unquestionable style. (more…)