Samata

Dress – Not available until February, browse Merci ME | Bag – OKAPI | Cuff – Bermondsey 167 

I recently wore British brand Merci Me London to the Environmental Media Awards in Los Angeles. The awards recognize the huge influence entertainment wields over the public and how that can be used to spread environmental awareness in ways both subtle and strong; producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. Whilst walking the carpet discussing sustainable issues, the decision to wear ethical fashion seemed astute!

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I have written a very personal entry here about why I created THE TRIBE™ Empowerment Journal. I wanted to explain why it was important for me to put together something useful and timeless for any woman on a journey to being kinder to herself, about herself. To create something personal and private. Have a read by clicking the image below.

P.S I am wearing Merci Me London. You can read all about the brand and why I love it here, and visit the official website here.

Thank you @MerciMeLondon and @OkapiBags for making me look and feel amazing 👌🏾😘 _______________________________________________________ #EMAAwards #EnvironmentalMediaAwards

A photo posted by Ｌｉｆｅ & Ｓｔｙｌｅ ｏｆ ＳＡＭＡＴＡ (@iam_samata) on Oct 23, 2016 at 2:15am PDT

Makeup by Kai. _______________________________________________________ #EMAAwards #EnvironmentalMediaAwards #MakeUpByKai #MakeAmeriaGreenAgain

A photo posted by Ｌｉｆｅ & Ｓｔｙｌｅ ｏｆ ＳＡＭＡＴＡ (@iam_samata) on Oct 24, 2016 at 1:37pm PDT

 

Doing the damn thing. Wearing @MerciMeLondon and @OkapiBags. Video c/o @Inspyrs 😍 _______________________________________________________ #EMAAwards #EnvironmentalMediaAwards @Green4EMA

A video posted by Ｌｉｆｅ & Ｓｔｙｌｅ ｏｆ ＳＡＭＡＴＡ (@iam_samata) on Oct 22, 2016 at 9:11pm PDT

Founded in 1989, The Environmental Media Association (EMA) is a nonprofit organization that uses well-known activists in the entertainment industry to educate people about environmental issues and inspire others to protect our planet. Two major honorees of the evening included Jaden Smith, who attended with his family (Will, Jada, and Willow), and Shailene Woodley, the “Divergent” star who was arrested less than a week before the event for boldly protesting the North Dakota pipeline project, a project many agree infringes on Native American rights and presents an environmental disaster waiting to happen.

Day four of my sustainable fashion diary for London Fashion Week, and I opted for the ASOS Eco Edit. One of the charges, fairly or unfairly, levelled against sustainable fashion is that ethical fashion is either too hard to find, not design-led or too expensive – the infamous ‘not everyone can afford to buy Stella McCartney‘ line, is one that we all know too well.

Modal Jumpsuit – ASOS Eco Edit | Jacket – MERCI ME London | Shoes – Public Desire | Ring – Atelier Swarovski | Bag – OKAPI

Today I am wearing a black Asos #EcoEdit modal jumpsuit – biodegradable, modal is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Made by combining the raw material with a manufacturing process to tranform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too. I styled it with an Okapi bag, named after the African antelope – as a brand Okapi is proud of its South African roots and works hard to stay 100% traceable and ethical. (more…)

Like all of you, no doubt, I loved watching star after star arrive on the red carpet for the MET Gala earlier this month. Although the focus has now switched to an elevator incident, I would love to draw the spotlight back to the man we were all celebrating on that night. What saddens me most about his story is that Charles James died relatively unknown.

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Day four of my sustainable fashion diary for London Fashion Week, and I opted for the ASOS Eco Edit. One of the charges, fairly or unfairly, levelled against sustainable fashion is that ethical fashion is either too hard to find, not design-led or too expensive – the infamous ‘not everyone can afford to buy Stella McCartney‘ line, is one that we all know too well.

Well, take a look at the ASOS Eco Edit, formerly known as ‘The Green Room’ – it features clothing, accessories and beauty buys, sourced from across the globe for the eco-minded shopper – all approaching sustainable fashion from a different angle – some pro-planet, some pro-people and quite a few both. The range features brands who are running the gamut of conscious choices – from working to preserve craftsmanship and artisanal skills, handcrafting or recycling jewellery and upcycling vintage. The range is accessible, affordable and simply, quite impressive. It is also easy to find and I love that the Eco Edit can be found mixed in amongst the other products on asos.com, not only in its’ own dedicated space. My ASOS Eco Edit jumpsuit was made from a biodegradable fabric called modal which is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Made by combining the raw material with a manufacturing process to transform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too. (more…)

The final day of London Fashion Week was upon us and I opted for a jumper by designer Gyunel Rustamova (find out here about why they made my sustainable edit) and trousers by Brick Lane designers Twins Diverse, design duo Silvio Orrico and Sonia Tauhid. You really have to pop in to their East London boutique to discover all that this independent brand has to offer, their website is very minimal, misleadingly so.

My Twins Diverse trousers were made from deadstock material – residual fabric from other fashion houses who have, to put it mildly, overestimated or over-ordered. In the USA alone, over 11 million tonnes of textiles still end up in landfills each year, and in the UK, according to a recent report by Waste and Resources Action Programme (WRAP), more than two-thirds of textile waste in Britain is sent to landfill, equating to around 1.4 million tonnes of material. (more…)