About
Fashion Designers Resource Book

The Fashion Designer's Resource Book by Samata provides readers with a comprehensive overview of the fashion industry as a global business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author offers guidance, pointing readers towards a fulfilling career in a competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking, managing your manufacturer, using social media, emotional wellbeing and eco fashion. The Fashion Designer's Resource

Book provides insight into achieving creative, business and emotional balance. Insight is provided by a range of key industry influencers including Harold Tillman CBE, Former Chairman of the British Fashion Council, Simon Whitehouse (CEO - J.W.Anderson) Nigel Barker (formerly America's Next Top Model) and Suzy Amis Cameron, Founder of Red Carpet Green Dress. As recommended by ELLE, InStyle and The Design Trust, emerging designers should read this book to get ahead. Follow the #FDRBook on social media to keep up with the conversation. Find out about Samata's other published work here.

CONTENTS
Why Is This Book Needed?
What Is Fashion?
Venturing In
Being A Designer
Finding Your Feet
Changing Times: Social Media And The Fashion Industry
Business Planning
Manufacturing
Showcasing Your Work
PR
Social Responsibility
Your Emotional Well-Being

See full chapter breakdown here.

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The Author
AuthorPhoto

Samata is an entrepreneur working across fashion and media, most recently founding THE TRIBE in 2016. THE TRIBE is a global collective, created for women to empower and celebrate each other. The womenswear designer and published author, is also known for her work as Global Director for Suzy Amis Cameron's Red Carpet Green Dress, showcasing ethical fashion on the red carpet at the Oscars each year. Samata is committed to creating positive change within all of the fields she operates in and influences. Listed by Red magazine as 'one to watch' in their 'Top 20 women under the age of 30' in 2011, Samata guest lectures at London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cision. In 2016 she produced and narrated the short video Designing Change alongside Suzy Amis Cameron.



Contributors
Anti Copying In Design
An IP trade organization protecting designers.
Harold Tillman
Former Chairman of the British Fashion Council
Courtney Blackman
Founder, The Industry and Managing Director of Forward PR
Nigel Barker
Host of Top Photographer, Creative Director @PRAIBeauty (Formerly America's Next Top Model)
Rajeeb Dey
Founder of Enternships
Simon Whitehouse
CEO, J.W.Anderson (Former Worldwide Sales Director, Diesel Black Gold)
Sarah Curran MBE
Managing Director of VeryExclusive.co.uk, My-Wardrobe
Nick Ede
Founder of EdenCancan, Brand Expert
Helen Jennings
Nataal Editorial Director
Bekka Payack
Fashion Director of Global Language Monitor
Suzy Amis Cameron
Founder of Red Carpet Green Dress
Recent Press
Timing Really Is Everything When You Schedule Your Show.

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“Time it so that it happens around – but not necessarily during – the busier times of the fashion calendar. You need to ensure you present your clothes during busy buying seasons (January–March and August–October for Autumn/Winter and Spring/Summer) and preferably before the main fashion weeks rather than after them”. – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 8: Showcasing Your Work.

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Working With Your Model.

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“Communication – models are actors in the sense that they take up and play a character to convey a message about the product they are showing, and it is important that you can give them clear advice and guidance so that they can deliver what you are seeking.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 8: Showcasing Your Work.

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Applying For Courses.

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“A college’s website will guide you through the application process. Ensure that you read all the available information with regard to deadlines and entrance requirements and qualifications. Each course will have different minimum requirements but a typical application procedure involves: filling in a detailed application form, submitting a CV and covering letter, writing a personal statement, submitting references and submitting your portfolio (a collection of images and sketches of your work).” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 2: Venturing In.

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Believe In Yourself.

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“From the outside, fashion appears to be an industry for the ‘younger generation’ but this is really not the case, especially when it comes to pursuing a career in fashion design. You often hear a certain about ‘emerging designers’, but this term actually refers to the age of the company not the age of the designer, and being relevant and successful in the fashion industry is not based on how old you are, it is about the fashion you create.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 2: Venturing In.

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