About
Fashion Designers Resource Book

The Fashion Designer's Resource Book by Samata provides readers with a comprehensive overview of the fashion industry as a global business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author offers guidance, pointing readers towards a fulfilling career in a competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking, managing your manufacturer, using social media, emotional wellbeing and eco fashion. The Fashion Designer's Resource

Book provides insight into achieving creative, business and emotional balance. Insight is provided by a range of key industry influencers including Harold Tillman CBE, Former Chairman of the British Fashion Council, Simon Whitehouse (CEO - J.W.Anderson) Nigel Barker (formerly America's Next Top Model) and Suzy Amis Cameron, Founder of Red Carpet Green Dress. As recommended by ELLE, InStyle and The Design Trust, emerging designers should read this book to get ahead. Follow the #FDRBook on social media to keep up with the conversation. Find out about Samata's other published work here.

CONTENTS
Why Is This Book Needed?
What Is Fashion?
Venturing In
Being A Designer
Finding Your Feet
Changing Times: Social Media And The Fashion Industry
Business Planning
Manufacturing
Showcasing Your Work
PR
Social Responsibility
Your Emotional Well-Being

See full chapter breakdown here.

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The Author
AuthorPhoto

Samata is an entrepreneur working across fashion and media, most recently founding THE TRIBE in 2016. THE TRIBE is a global collective, created for women to empower and celebrate each other. The womenswear designer and published author, is also known for her work as Global Director for Suzy Amis Cameron's Red Carpet Green Dress, showcasing ethical fashion on the red carpet at the Oscars each year. Samata is committed to creating positive change within all of the fields she operates in and influences. Listed by Red magazine as 'one to watch' in their 'Top 20 women under the age of 30' in 2011, Samata guest lectures at London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cision. In 2016 she produced and narrated the short video Designing Change alongside Suzy Amis Cameron.



Contributors
Anti Copying In Design
An IP trade organization protecting designers.
Harold Tillman
Former Chairman of the British Fashion Council
Courtney Blackman
Founder, The Industry and Managing Director of Forward PR
Nigel Barker
Host of Top Photographer, Creative Director @PRAIBeauty (Formerly America's Next Top Model)
Rajeeb Dey
Founder of Enternships
Simon Whitehouse
CEO, J.W.Anderson (Former Worldwide Sales Director, Diesel Black Gold)
Sarah Curran MBE
Managing Director of VeryExclusive.co.uk, My-Wardrobe
Nick Ede
Founder of EdenCancan, Brand Expert
Helen Jennings
Nataal Editorial Director
Bekka Payack
Fashion Director of Global Language Monitor
Suzy Amis Cameron
Founder of Red Carpet Green Dress
Recent Press
Be Honest With Yourself About Where Your Strengths Lie.

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“It’s important, to be honest with yourself about where your strengths lie to increase your chances of making progress. Working towards mastering your strengths will bring you one step closer to your goals and will help you understand and maybe even improve on your areas of weakness. You may be a great illustrator and communicator but not have a great ability to sew, in which case presenting and sharing your ideas will be one of your strongest tools but you’ll need to find an experienced seamstress to act as a mentor or someone more capable to sew for you. Be realistic and open to finding help.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 3: Being A Fashion Designer.

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Fashion Stylists.

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“Fashion stylists work with designers, photographers, hair and makeup artists and art directors to create visual images and looks for models, celebrities, musicians and high profile clients in addition to others.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 2: Venturing In.

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Marketing Questions.

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“This information will help you decide every detail from the best fabrics to use for your garments, to how and where your clothing will be marketed and ultimately sold, i.e. which platform will best connect with your brand.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 9: PR.

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Trends.

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“Trends are most commonly defined as being ‘any form of behaviour that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behaviour’s being perceived as novel in some way.'” – @IAm_Samata. Found in the Fashion Designer’s Resource book Chapter 4: Finding Your Feet.

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