About Samata

Fashion has always been a second skin to me, I never understand when people say they aren’t involved in it – if you wear clothes, you are involved in it. Fashion is my most comfortable communicator, and working in a global industry that never sleeps, is 24/7 and is also full of the most exceptionally incredible people I have ever met, is simply the icing on the cake. Imagine that. I know that my website connects with people who enjoy the same passion for creativity through fashion that I do, and who use it as a medium to inspire and be inspired, and to run after their dreams until they overtake them.
Thank you for visiting my home,  SamataHome.com, and feel free to drop my a line on hello@samatahome.com.

Samata is a British born Ghanaian entrepreneur working across fashion and media. The published author (The Fashion Designer’s Resource Book – Bloomsbury Publishing), writer (The Guardian, VOGUE, Huffington Post) and designer is also known for her work as Global Director for Suzy Amis Cameron’s Red Carpet Green Dress campaign, showcasing sustainable fashion on the red carpet at the Oscars every year. She is one of the faces of Lancome’s Teint Idole #MyShadeMyPower campaign.

Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more. The former Fashion Editor of The Talent Magazine, she is also Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata inspired THE TRIBE, a global collective, created for women to empower and celebrate each other.

Samata works on several philanthropic and charitable projects. In 2006 Samata recorded a spoken word charity single for music project entitled Enfants Soldats, later organising a fundraising concert in Freetown, Sierra Leone for a public sanitation project. In September 2009 Samata designed costumes for the ITV News team as part of the ‘Newsroom’s Got Talent’ fundraiser benefitting Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. A keen philanthropist, Samata is an active fundraiser for America’s soon-to-be first plant-based school, MUSE School CA, founded by Suzy Amis Cameron and James Cameron, where over 50% of the children are on financial aid. She is also an advocate for international organisation Women for Women International.

Read up about Samata on Wikipedia.