During London Fashion Week I was taken aback by how many  To describe this behaviour I came up with the phrase ‘Eco Ghosting’, which refers to mainstream Ready to Wear designers incorporating sustainable practices as good business practice.

Read Samata’s full article for the Guardian on Eco Ghosting here (a phenomenon she describes as designers working in an eco-minded way, simply without using the terminology) in addition to these other two other articles Sustainability played a role, just don’t call it Eco and From Granny Chic to cutting edge technology‘ now live from Samata’s London Fashion Week coverage.