Fur or faux? What’s your stance? I’ve never been quite rich enough to afford fur and when I grew up I lost interest in it. Now I have friends with beautiful vintage in their wardrobes but I don’t know anyone who has bought it recently – do you? The fur industry is estimated to be worth more than £30.2billion ($40billion) a year but I never see people really rocking fur when I go out? If I do see it, I am more likely to see them rocking a fur charm or scarf, rather than a coat? Does this mean all my friends are broke?! Or that they just think it’s not cool anymore?
I personally agreed when Marco Bizzarri, chief executive of the Italian brand Gucci, told BoF “It’s not modern… It’s a little bit out-dated,” With brands like Gucci recently announcing that it would go fur-free as the material is no longer “modern”. Marco Bizzarri, Gucci CEO, said the brand would go fur-free beginning with its Spring 2018 collection Other brands to have banned fur include Calvin Klein, Giorgio Armani, and Ralph Lauren. The move has been welcomed by animal rights activists, who have campaigned for years to ban fur in the fashion industry.
We have put together a list of the top brands to pick up faux fur from…
Ardent & Co is a contemporary designer brand based in London’s Canary Wharf, after working backstage for Christian Dior Haute Couture and Alexander McQueen Creative Director Abegaile (Yihua Li) founded Ardent & Co. She designs and develops all of her gorgeous pieces in her London studio.Ardent & Co Poppy Red & Black Stripe Faux Mink Fur Cape. The faux mink fur coat is crafted with poppy red and black stripes with soft cream tips. Minimal detailing makes it a very contemporary proposition. Retails £265.
Pictured above, we love this Navy Stretchy Faux Fox Fur Cape! There are two double-heads zippers on the front and back of the cape, which you can wear the belt through – retails £203.
Newly launched label Shrimps is the 1960s-inspired brainchild of British designer Hannah Weiland, a recent graduate of the London College of Fashion. Working exclusively with the highest quality faux fur, Shrimps’s colourful creations are playful and modern and have so much character – you will always find a statement piece amongst the Shrimps collection.Shrimps’s Resort 2018 Garfunkel coat is constructed from beige faux fur to a collarless silhouette with contrasting tonal-blue panels. It has in-seam side pockets with a blue-grey satin lining, adorned with the label’s doodle print. Wear it over a gingham dress on cooler days in the city. Retails £595. Designed in Paris – luxuriously soft and supremely plush, this faux fur coat is swanky enough to make a serious statement yet chic enough to work with everyday styles. It retails £165. Designed in Los Angeles this wide lapel faux fur jacket with button closure through front retails £155.
Jakke is a Cruelty Free fashion brand specialising in sumptuous Faux Fur – we love that their price points are accessible and bold, modern designs that always bring something youthful.Jakke’s 70s-chic faux fur jacket is cut in a straight silhouette that hits at the hip. Finished in luxe checked faux fur fabrication with a chunky peter pan collar and patch pockets. Retails – £84.
This beautiful Rose-quartz (what a colour) faux fur coat below is by Spirithoods – all their items are made in Los Angeles California, with the highest quality fur so that you can can rest assured knowing that no animals are harmed during the creation of their products. I own this colourful beauty here. SpiritHoods also donate 10% of net profits to the conservation of endangered animals. In 2011 & 2012 they received the PETA Libby Award for Best Animal-friendly Clothing Company.Each piece has a message…this Spirit is a powerful healer and a romantic at heart. A Rose Quartz clears out anger, jealousy and negative emotions. Retails £174.30. Velvet by Graham & Spencer trims this camel-brown jacket with faux-fur detailing with rich results. It’s crafted from a mid-weight faux suede to a loose-fitting style, and detailed with front patch pockets and a step-hem and side-hem slits for ease of movement. Retails at £250.