Leading Ethical Fashion Movements Right Now

Photo by Björn Grochla

Once upon a time, the decision-making process behind buying a simple t-shirt or a pair of jeans didn’t go further than checking the price tag. However, as we strive towards a greener world in all aspects of our lives, it was only a matter of time before fashion consumers everywhere would discover the truth of mass production, unbelievably poor working conditions for people making our clothes, and the toxins involved in the entire cycle.

Our obsession with trends and style has left us blind to the consequences of our own choices for a very long time. Now, however, we’re on the brink of a new era, when the price is not our only concern. We finally have ample insight into the brands and designer names that go the extra mile in their entire design-create-sell cycle. This gives us the freedom to opt for precisely what we want to support, not just merely in terms of fashion, but more importantly, in terms of values.

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A Wardrobe Detox Guide for a More Mindful Style

By Sophia Smith

There’s no need to wait for the next New Year’s resolutions list, or for the spring, for that matter. When it comes to making the right decisions, it’s never too late or too early to switch to the light side. For example, we’ve all felt that shopaholic need to binge-buy when the latest collections come in, and we’ve all spent more hours browsing online catalogues than we’d planned, but that is no reason to forget the dream of a purpose-driven wardrobe!

In fact, this is your opportunity to truly detox your style from all the dresses you’ve never once worn, the tees that are so old they are literally transparent, and the jeans that are far beyond the notion of distressed. This is your step-by-step guide to restructure your style for the sake of smarter, eco-friendlier, and more sustainable shopping decisions!

Decluttering is a team effort

Emotions play a huge role when choosing between things to discard and things to keep. That is why you need a steady hand, and a keen eye of a close friend who will be the judge and jury along your side once the time comes to ditch or keep your wardrobe essentials. Read more…

New posts live in Lifestyle section

Eco Decor for the baby shower

As many of you know, I am the Global Campaign Director for ethical design project Red Carpet Green Dress, founded by Suzy Amis Cameron. Our campaign showcases ethical designs on the Oscars red carpet every year. Our project fundraises for MUSE School CA, currently America’s ‘greenest school’ where students learn in a campus which feature recycled, repurposed and eco furnishing. Whilst working in the field of sustainability (on the fashion side) my passion for ethical design has spread across all areas of my lifestyle – from what I eat all the way across to where I stay when I travel. Home and away! I will be writing much more in the lifestyle section about this (and have an exciting section launching soon about this same interest so stay tuned).

When my baby shower approached, I asked the friends organising it to go eco with the decor and they company we worked with, Pipii, are simply put, incredible. Read more…

What Natural Skin Care Ingredients Are Most Effective?

By Sophia Smith

It’s become very clear that people are increasingly realizing that taking the natural route in almost all aspect of life is the best route they could possibly take. In our pursuits of health and wellness we have turned to organic and locally sourced food, we’re beginning to replace disposable and short-lived garments with those made of such organic fabrics, and according to a survey, 41% of women would turn to natural and organic skincare and beauty products given the opportunity. The reasons are clear – natural is healthy. The ingredient list is short, and the general rule of thumb is – the shorter the list, the safer the product. With natural products what you see is what you get.

By now, almost everyone is familiar with the long term benefits the skin reaps from being slathered with natural products as opposed to synthetic ones, but let’s dig a little deeper and discover which of the most commonly used ingredients have proven to be the most effective, and the list includes even ingredients that aren’t necessarily a part of topical solutions only.

Tea tree oil

When it comes to fending off the pesky acne, clogged pores, and oily skin that has a tendency to produce excessive amounts of sebum, tea tree oil is probably the Holy Grail ingredient for all of those who are born with this skin type and battle with these skincare conditions. It contains both natural antibacterial and anti-inflammatory properties. Of course, there is a slight downside to this product for some as every skin is different. Certain people tend to react badly to products based on this ingredient as it causes them swelling, but this only occurs when a high-concentration of this ingredient is present. So, if you’re not certain if this is the right main ingredient for you, try a product that contains smaller dosages and give it a test run before you dive in and commit to an entire line. Read more…


AMUR AMUR AMUR…we are in love!

I have fallen in love with the NYC based brand AMUR. They came on my radar when I was on the hunt for an Oscars dress, although the brand provides a complete ready to wear range of separates too (and have just launched their Pre-Fall 2018 Collection). Sadly, my bump’s proportions did not allow for me to fit into any of the brands gorgeous pieces for my red carpet moment even though I wore some of them for our pre-Oscar events. The brand’s name stands for A Mindful Use of Resources (AMUR) and was born from the concept that great style does not have to come at the expense of our environment. In the words of creative director Sofia Shannon “Nature is the ultimate luxury.” The interplay between creativity and the environment is essential to her worldview and what you can expect to find from the brands’ offering are sustainably sourced materials fitting effortlessly into a modern urban lifestyle. Tailoring is always sharp and considered. Read more…

Lydhurst Cottages: Sustainable Retreats without boarding a plane

The last long-bank holiday past I was determined to make something of the 3 days of expected blistering sun. Let’s face it, when the sun hits the UK it brings out a different side of people and makes everyone friendlier and way more approachable. No longer able to safely board a flight, I set about looking for country retreats with a focus on the natural and sustainable. Why should boarding a plane always equate a holiday? Even when you approach it from the sustainable side of the conversation, driving a few hours outside of London and setting up camp for equal doses of heat and tranquillity is a hugely reduced carbon footprint compared to that of boarding a plane (even if for a short flight). Especially if you are covering countryside miles in a TESLA.

Take our destination of West Sussex for example, where you still get the perks of endless miles of coastline, picture perfect treks and popular beach locations – Bracklesham Bay looks out onto the Isle of Wight and the English Channel – but with less time spent travelling for a 3 days or so our bank holidays usually afford us. I am not against the idea of flying away for bank holidays, but I wish more people would look closer to home because this was a truly magical experience for all of us. Armed with books, games, a car full of friends, food and trekking gear, we made the short drive of 1.5 hours to Warninglid and set up camp in The Farmhouse at Lydhurst.

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