Pink NouNou the ethical baby toy brand…meet the delightful handmade extravangaza for little ones

The best way to describe Pink Nounou? Modern and playful designs for both kids and those young at heart! The gorgeous brand offers a range of textile and paper products designed for little ones but to be admired and appreciated by the kind of parents who appreciate practical and unique pieces. Pink Nounou’s cheery little softie characters in particular present a visual delight, ones easy to become attached to! There are also a ton of eco products to discover! Designer and CEO Ana Carriço creates one-of-a-kind dolls and soft toysbibs with fairy talesbaby rattles, pillows (mini or square), art prints and so much more. I caught up with Ana, the dynamic creative genius, to discuss some of the coolest toys in our play box and find out more about this exciting brand.


My name is Ana, I’m 42 years old. I LOVE to draw and travel (although I’m really afraid of flying), also I love chocolate, ice-cream & my beautiful daughter (not necessarily in this order!).

I was born in Mozambique lived in Portugal since I was 4 years old. I am currently based in Lisboa with my 10 year old daughter and my husband. I always lived by the sea which is also something I love and feel very connected to! I have a degree in Graphic Design and in these past few years I’ve been fully dedicated to my brand – PinkNounou.

My work is the result of my passion about kids design, illustration, children storybooks and fabrics. I want to create toys and other designs that children can play + cuddle + love and will mean something special in their childhood. My brand – PinkNounou – has a range of textile and paper products designed for the little ones and also for their parents who appreciate creative, modern and unique pieces.

As a designer, creator and mom, it’s super important for me to design (or illustrate) pieces that parents can easely incorporate in their kids rooms, which will be cherished for a long time. I want these pieces to  play a big role in playing & learning moments, assuring the perfect childhood memories! I know it’s a big aspiration but it’s what drives me 🙂

In 2012, some of my soft toys were featured in Jenny Doh book “We Make Dolls!”. I’ve also been lucky to see my work featured in other lovely sites and magazines. My dream is to grow my brand and live a simple, healthy, happy life with my family!


I have a business which focuses on handmade products, but some are produced using digital technology to print my own illustrations into fabric in a safe way and with a final high quality. This kind of technique allows me to have fresh, new and very diversified collections (always made in small batches). I’m able to satisfy larger audiences and deliver reasonable prices without having to mass produce my products, I put a little love in each piece, with each one being hand cut & hand sew finished.

The collections with my illustrations are digitally printed onto a 100% cotton fabric using water based dyes. Digital printing is an environmentally friendly printing technique – it’s cleaner, safer, and usually less wasteful, and less environmentally hazardous than other methods.

Almost all my materials are sourced locally and everything is designed, hand cut, hand stuffed, hand sewn. I use a regular sewing machine (especially with an old Singer – which are the best!), and packaged and send them from my home studio in Lisbon, Portugal.

My watercolors are made with cold pressed acid free papers and I dedicate a lot of time and love to them! I value authenticity, trust, quality on the details of how things are made and supplies quality are also of the most importance to me.


Being a creative kind of person, one of my greatest difficulties is finding that balance between the need to create and the business side of my work. I face it by trying to learn something new and useful everyday.
Marketing my brand in a effective and consistent way in order to grow – since there’s only one of me doing it all…it can be a tricky thing!

I haven’t had major setbacks but I deal everyday with the fact that this isn’t a hobby and I have to monetize what I do. On the long term this can be wearing. Which leads me to my “stay-positive-equation”: – You have to really, really love what you do and believe in it!

It is also important to have a clear plan to help go through the hard times, especially being honest and realistic about your goals.

Find out more about the incredible brand Pink NouNou brand here.

Why I created THE TRIBE™ Empowerment Journal

I have written a very personal entry here about why I created THE TRIBE™ Empowerment Journal. I wanted to explain why it was important for me to put together something useful and timeless for any woman on a journey to being kinder to herself, about herself. To create something personal and private. Have a read by clicking the image below.

P.S I am wearing Merci Me London. You can read all about the brand and why I love it here, and visit the official website here.

Samata launches THE TRIBE™ Empowerment Journal

THE TRIBE™ Empowerment Journal, by Samata, signals the beginning of the ‘I Am Enough’ era for women. Now available, worldwide!

The powerful yet simple 432-page morning journal helps you to appreciate yourself and realise your own positive definition of empowerment. The ask is simple: Write down one kind thing about yourself each day, nod at your past achievements, quieten your doubtful thoughts and be intentional about your day!

Where your mind goes, the day follows. That’s why your morning mindset is so important.

THE TRIBE™ Empowerment Journal is a bag-sized uplifting and unloading space, full of thought-provoking self-care content. Discover daily celebration spaces, intentions, questions, quotes and mind-maps, plus plenty of space for reflections and ideas too. Journey through engaging stories and 19 empowering lists, and be inspired by extracts from 10 interviews with women from THE TRIBE™ global community, a diverse representation of ages, ethnicities and industries – including science, art, fashion, business and activism. It’s a different kind of breakfast to start your day with!

Recent studies, including the 2016 Women Under Pressure White Paper (which surveyed 6,000 women), reveal that whilst women are under more pressure than ever before, they have fewer outlets to release tension and see fewer positive messages of encouragement! We believe, that now more than ever an environment of positivity, acknowledgement and encouragement is needed.

Pick up your copy here.

Pursuing Your Passion While Raising a Family

Photo by Sai De Silva on Unsplash

It’s 2018, and it’s high time we shake things up. Women are shamed every day, for almost everything. If you’re a mom and you’re not working, you’re judged for not working. If you are a working mom, frowns are thrown around for you not being just a mom. It’s time we put a stop to all of that. Yes, women are superheroes, and we can do multiple things at once. So, if you’re a mom with a dream, a passion that’s been hiding in your heart for a long time and you’ve been reluctant to pursue it, it’s time to put your imaginary superhero cape on, and go for it. Yes, there may be challenges along the way, but you’ll work out the kinks as you go. Here are some simple tips to help you navigate those tricky first steps. 

Take a seat at the drawing board

Ok, the first thing you need to do is figure out what you want to do. Do you have a passion for fashion? Are you drawn to the idea of sustainable fashion and lifestyle? Are you an amazing cook? Perhaps you want to share your parenting advice? Hey, you might even have a way with words and want to write short stories or a novel. Is your passion in the creative sphere or elsewhere? Whatever it might be, you will need to figure out what it is before anything else. That is the first step – pinpointing exactly what it is you want to do. Read more…


Samata to take part in an evening of sustainable and fashionable Christmas shopping…

Prepare for more than just a pop-up store… The evening will be an experience of influencers and panelists who will discuss how the fashion industry is changing. Combining emerging and exclusive brands to shop, the Lagom Concept will host interesting discussions about the latest trends in the fashion industry including sustainability, digital influence, and women empowerment. Samata will speak on Thursday 6th December, find out more here and reserve your space.

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It's time to dust off the old speaking microphone! It's been ages since I took part in a talk about fashion and empowerment. I am pleased to support @TheLAGOMConcept and @N7FUK. I am super proud of all that Alessandra is creating with LAGOM – a space for emerging designers and empowering brands. She sent me the nicest email, we connected and I said what the heck! ▫️▫️ I will be doing some giveaways of FDRBook but most importantly talking about my new project which launches on 4th December (more to come on that…). I hope to see my London based followers there. It will be bang in the middle of East London. Link in bio and slide right…for shopping // live music // spa // nail bar //massages // drinks // networking 🙌🏾 _______________________________________________________ #FDRBook #Knowledge

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The Merit Club Interviews Samata

The Merit Club is an online members’ club for women, with a mission to help enliven schedules and enrich lifestyles while connecting women to a striving community through curated events. Click image below to read Samata’s inteview.

A chat with Wee Gallery #EcoBaby
I had my first child this July and as anyone who follows my work knows, over the years eco-design has become more and more important to me. This summer with the arrival of a new person in my life, my search intensified. As a little background, my experience is in the field of sustainability and environmentalism – I love beautiful design which doesn’t cost (us) the earth. I wanted, and want, to find baby products (toys, clothes, toiletries, you name it) which are suitable for the most delicate and sensitive skin, whilst being beautiful designed and cleverly executed with long term durability. Sustainability went without saying, as did affordability because let’s face it, having a baby is expensive. One of the brands I discovered on this journey is US company Wee Gallery, the brainchild of graphic designer Surya Sajnani and her teacher husband Dave Pinto. Founded in 2002, the duo focus on creating simple black & white graphics on children’s toys and homeware, and apparently it’s all down to the science.

Read more…