Cision is a leading global provider of media relations services and solutions for public relations professionals; Samata’s article ‘Social media strategy for the fashion industry’ focuses on how fashion industry creatives can best use different social media platforms to their full potential.

Pinterest allows me to create storyboards for inspiration, collate photographs of strong editorials for ideas and to keep up with the latest street trends globally. This is an important part of trend forecasting, useful for any fashion designer. It can also be used to create boards which share insight into the individual behind the brand, advise customers on how to wear the brand in addition to giving insight into the sources of inspiration for the brand or person.

Diane Von Furstenburg has advisory boards called ‘Wear to Work’ and ‘Day to Night’ in addition to albums called ‘Philanthropy’ and ‘The World of DVF’ to give behind the scenes glimpses into the fashion house ethos. Retailers in particular are using Pinterest more and more to promote the latest ‘must have’ items.

Enjoy the full article here.