Photo by Björn Grochla
Once upon a time, the decision-making process behind buying a simple t-shirt or a pair of jeans didn’t go further than checking the price tag. However, as we strive towards a greener world in all aspects of our lives, it was only a matter of time before fashion consumers everywhere would discover the truth of mass production, unbelievably poor working conditions for people making our clothes, and the toxins involved in the entire cycle.
Our obsession with trends and style has left us blind to the consequences of our own choices for a very long time. Now, however, we’re on the brink of a new era, when the price is not our only concern. We finally have ample insight into the brands and designer names that go the extra mile in their entire design-create-sell cycle. This gives us the freedom to opt for precisely what we want to support, not just merely in terms of fashion, but more importantly, in terms of values.