Lancome spotlight on THE TRIBE

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ETHICAL STYLE DIARY FOR HUFFINGTON POST

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Photo credit: Brandon Hickman

FEBRUARY NEWSLETTER

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Thank you Swarovski

REPOST: @Swarovski | @PriyankaBose20 @RedCarpetGreenDress @EmmaRoberts #Cameo _______________________________________________________ #RCGD #RCGD2017 #Oscars2017 #Oscars #Fashion

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Red Carpet Green Dress for Oscars 2017

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Red Carpet Green Dress 2017

Lancôme shoot for Teint Idole

I am so excited to be able to finally share that I am one of the faces for the new Lancôme campaign for their Teint Idole Ultra Wear Foundation.

IMG_1840www.lancome.co.uk/MyShadeMyPower

I’ve loved the brand since they named Lupita N’yongo as an ambassadress last year. For me, Lancôme’s embraces a unique vision for women, one in which self-expression or who we already are is key, versus who we are being told to be! That’s why they were such a cool partner for the Tribe earlier this year. This campaign image was shot at the London Headquarters one wonderful Saturday in the company of ‘Aleroh Beauty’. Thank you CharlotteWood.Mua for shade matching me so perfectly!

Lancôme invited real women, each kicking ass in their real lives, to be part of their Teint Idole Ultra Wear Foundation campaign presenting the widest shade range from any makeup brand, period. They found our shade, we found our power; I’m shade 10 and my super power is ‘Consciousness’. From working with ethical fashion on the Oscars red carpet across to a space to empower women with The Tribe, my super power is consciousness; I am intuitive and want to be part of movements or projects that truly make a difference in the world. I was honoured to join women such as Amanda Sonia Berry (CEO of BAFTA), Amandine Ohayon (MD of L’Oreal Luxe), Human Right Barrister Jessica Jones, British Cyclist Gold Medalist Laura Kenny and MBE Space Scientist Maggie Aderin-Pocock.

Lancôme are now offering the widest range of shades for women, ever…40 shades no less. I have struggled with finding my right tone for ages, previously I mixed 2-3 shades to find my perfect match which led to skin irritations (depending on whether I am mixing oil or water based foundations) or made me go from looking ashy to red-based (I know I haven’t lost you on that one). Beyond the aesthetic convenience, I don’t think society should only cater for such a limited skin colour range when we are so cosmopolitan, metropolitan and culturally diverse. It’s disheartening to not find your shade, as if there aren’t enough of you to warrant a new pot of foundation. Lancôme are joining the conversation and changing that.

Find out more about this amazing campaign here, in addition – see my Instagram stories about this project here.

Here are some pictures from photoshoot day…

That moment when your Lancome campaign goes live! Lancôme invited real women, each kicking ass in their real lives, to be part of their Teint Idole Ultra Wear Foundation campaign presenting the widest shade range from any makeup brand, period. They found our shade, we found our power; I’m shade 10 and my super power is ‘Entrepreneurship’. From working with ethical fashion on the Oscars red carpet across to a space to empower women with @The___Tribe; I am intuitive and want to be part of movements or projects that truly make a difference in the world. See previous post. 😍 (2/7) _______________________________________________________ #WhyITribe #TribeVibes #Lancome #LancomeUK #BeautyCampaign

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