A Sustainable Fashion Diary for London Fashion Week – Day One, Part Two – Huffington Post

It was the night before London Fashion Week and I was fortunate enough to attend two fantastic events – Charlotte Tilbury’s ‘Scent Of A Dream’ Covent Garden launch with Kate Moss, followed by Galeria Melissa’s celebration of Vivienne Westwood’s Rocking Horse Ballerina shoe. Yes, Westwood’s iconic shoe turned 30 and Galeria Melissa London celebrated the occasion with a special installation. Inspired in the burlesque ballet Petrushka, Rocking Horse Ballerina was created in 1986 for the Mini-Crini collection. The shoe was also part of Westwood’s groundbreaking Autumn/Winter 1987’88 show, entitled Harris Tweed. I attended both of these events with our Red Carpet Green Dress founder Suzy Amis Cameron, and wore an independent brand I have been supporting for nearly a decade, Nico Didonna.

London in the early 80’s where he has lived ever since. The former LCF graduate has steadily built a name for himself, amassing a loyal and fashion-savvy band of followers – all keen to find something well made in a unique range of fabrics from silk devore to silk jersey. Local is the name of the game with this brand and Didonna’s fabrics are sourced from London and around the United Kingdom, from trusted suppliers he has had relationships with for the best part of two decades. (more…)

The Role of Quality And Keepsakes In Countering Waste – Huffington Post

This September London Fashion Week entered its sixty-fourth edition, with 83 designers showcasing collections and over 150 in the showrooms. Global interest in these exhibitions shows no signs of slowing down – figures recently released (Oxford Economics 2016) show that the British fashion industry has increased in value by 8% to £28 billion, actually exceeding GPD of 5%.

Whilst fast-fashion culture – one which global fashion weeks with their relentless thrust of trends, directives and must-buy lists are often (quite unfairly) blamed for – is indeed a contributor to the speed of our throwaway attitude to clothing, design obsolescence is too. The industry practise of intentionally creating fashion with a short life cycle from cheap inputs means that garments fall apart easily, and need to be thrown away sooner than is sustainable – darning and mending only delays the inevitable (according to the International Fabricare Institute, most shirts are designed to last just 30 washes). Ripped seams, popped buttons and clothing which loses shape after a few wears all contribute to a lack of attachment – as does fabric that loses colour after a few washes or feels abrasive on the skin, or items shy of a good overstitch (a preventative anti-fraying measure) that fall open with one tug of a seam.

One way the fashion industry can create an environment which actively combats waste is by providing quality, durable garments made from the best inputs. Instead of joining the race to the bottom, brands need to take the financial hit and invest in quality, whilst consumers need to be prepared to pay the true cost of their garments. Here heritage and craft-focused brands occupy a truly unique space, and this is true whether looking at the hand craftsmanship exhibited at Temperley or the impeccable fabric selections of heritage brand Mulberry, a fashion house respected for its consistent and poreless quality. In short, creating collections of collectibles is one way to counteract consumer waste.

The final touch. #LFW #SS17 #JohnnyCoca

A post shared by Mulberry (@mulberryengland) on

Established in 1971, Mulberry has a longstanding reputation for supporting and nurturing British craftsmen and women (600 specialists work from its two British factories alone). (more…)

Simple Statements

If you find the right fit and weight, make an investment in a jumpsuit, you will wear it as often as you would any luxe trouser and top combination.


Necklace – Marc Jacobs | Clutch – Antik Batik | Jumpsuit – Stella McCartney / Alternative selections  – Net A Porter | Shoes – Jessica Simpson | Scarf – U-NI-TY

A wardrobe relative to the all-purpose wrap dress, the right jumpsuit (in this case pocketed and uber comfortable), is the perfect fusion of fashion and function. Stella McCartney is one of my favourite go-to brands when it comes to picking up a jumpsuit as she always manages to make them chic, cool and ultra-wearable. I still believe we have to spend a bit more to get clothing that will really last in our wardrobe, but I know that not everyone can afford to pick up a Stella McCartney jumpsuit for a few hundred pounds (I saved up for mine), so take a look at these ones on Net A Porter (sorted by price low to high, from £100 upwards). (more…)

Samata’s Style is now Samata’s Own

When was the last time you got excited about discovering brands?

We get excited about discovering restaurants, to consume food that sits in our stomach, yet how many of us research the brands that sit on our skin? Here are SamataHome, I’ve noticed that whenever I share images of an outfit, I get asked questions about what I’m wearing. Inspired by these questions, my team and I have been pulling together styleboards to make it easier for you to discover and learn more about my favourite brands.

From now on I’ll be sharing these boards  under the tag #SamatasOwn, I hope that they will encourage you to try new and unique brands, inspire you to find a brand that you love (including Samata Official when it becomes available) and show you interesting new ways to style your outfits. Our first Samata’s Own board features Ralph Lauren, People Tree and some special, curated brands. Thoughtfully selected and designed to be worn again and again. I believe that today’s consumers are savvier and more socially conscious than ever and these looks, split between Samata’s Style and Wear The Look, reflect that.

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Sustainable fashion needs to be design-led – The Guardian



Extract: ‘Style is supreme in the world of fashion. Ethical companies must recognise this and focus on innovation to make sustainability on trend.   (more…)