Leading Ethical Fashion Movements Right Now

Photo by Björn Grochla

Once upon a time, the decision-making process behind buying a simple t-shirt or a pair of jeans didn’t go further than checking the price tag. However, as we strive towards a greener world in all aspects of our lives, it was only a matter of time before fashion consumers everywhere would discover the truth of mass production, unbelievably poor working conditions for people making our clothes, and the toxins involved in the entire cycle.

Our obsession with trends and style has left us blind to the consequences of our own choices for a very long time. Now, however, we’re on the brink of a new era, when the price is not our only concern. We finally have ample insight into the brands and designer names that go the extra mile in their entire design-create-sell cycle. This gives us the freedom to opt for precisely what we want to support, not just merely in terms of fashion, but more importantly, in terms of values.

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AMUR AMUR AMUR…we are in love!

I have fallen in love with the NYC based brand AMUR. They came on my radar when I was on the hunt for an Oscars dress, although the brand provides a complete ready to wear range of separates too (and have just launched their Pre-Fall 2018 Collection). Sadly, my bump’s proportions did not allow for me to fit into any of the brands gorgeous pieces for my red carpet moment even though I wore some of them for our pre-Oscar events. The brand’s name stands for A Mindful Use of Resources (AMUR) and was born from the concept that great style does not have to come at the expense of our environment. In the words of creative director Sofia Shannon “Nature is the ultimate luxury.” The interplay between creativity and the environment is essential to her worldview and what you can expect to find from the brands’ offering are sustainably sourced materials fitting effortlessly into a modern urban lifestyle. Tailoring is always sharp and considered. Read more…

Organic pregnancy style with Boob!

So, even though my first trimester was pretty immobile and horrendous, I knew that as soon as I felt better I wanted to be able to work out and get into shape again. Fitness was at the top of my agenda for the new year before I even found out. Having spent 3 months in bed more or less feeling all the stages from sickness to hot flushes to fatigue resuming some form of exercise became near essential to me. On the hunt for sustainable but comfortable work-out gear and generally laid-back maternity every day wear I came across Boob! The brand caters beyond fitness with ready to wear, day to night pieces which feel so incredible, smooth, silky and beyond comfortable. I literally forgot I was even wearing their trousers, that’s how much of a second skin they became. On more than one occasion I have had to pull myself off the bed just to remove them and change into nightwear after a tiring day. I can’t say enough about the quality of these pieces and the level of fit and comfort.

What should you expect? Organic cotton maternity clothes which are fairtrade, sustainable and eco-friendly – ranging from everyday clothes across to office and even including swimwear, ‘Boob’ has it all for minimal, easy maternity style. Think design-led comfort and unquestionable style. Read more…

Copenhagen Fashion Summit Dinner Style

BagSarah’s Bag Ribbon Framed Straw Gold | RingAdore Adorn ‘Missy’ Ring | SkirtEastNWest Highline Maxi Skirt in Silver Plear at Principessa | Top – Portobello Market

Ace & Jig

Founded in 2009 by Cary Vaughan and Jenna Wilson, Brooklyn-based label Ace & Jig specialises in effortless clothing made from custom woven fabrications, made on ancient wooden hand looms by artisan weavers in India. With a focus on craftsmanship and fabrications, the result is effortless basics with a hand-spun twist. 

Within the business much can be learned by aspiring eco brands about how to create sustainable fashion authentically. For example, scrap fabric from Ace & Jig collection is frequently used to make pieces ranging from fabric flags to patched quilts, whilst some scraps are used in collaboration with other artists for further interpretation and others donated to schools for educational projects. Given the fact that we throw out nearly 14 million tons of textiles each year, every little bit helps. Read more…

Interview with Sarah’s Bag founder

We have posted about this incredible brand before and were over the moon when Sarah’s Bag founder Sarah Beydoun shared some insight into her story with us. Beydoun is a passionate entrepreneur and leader, with a brand dedicated to empowering women. Have a look at what she had to say about her incredible brand below…

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Ethical Style Diary Los Angeles Coming Soon….

Stay tuned to Wear The Look for updates