Photo credit: Brandon Hickman

Vintage Jumpsuits at Rokit

I loved rocking this jumpsuit from Rokit, the one-stop shop for stylish vintage.

Celebrating the launch of ‘ZOE’, her first publication, I'm at @HoxtonHotel for a conversation between @ZoeKarssen and @LauraBaileyLondon with wifey @uneeq__ and @PepperYourTalk's Dior < that girl is going places! With contributors including Alison Mosshart and Vera Van Erp the debut issue ‘Bikers’ focuses on art, fashion photography, inspiring people and one of a kind models. The independent magazine epitomizes the Zoe Karssen brand DNA and aims to connect with a like minded audience on a more intimate level. ‘Zoe’ will be internationally available at Zoe Karssen retailers and online at I am wearing @RokitVintage and vegan shoes✌🏾tap for credits or visit > 'Wear The Look' for details (link in bio). _______________________________________________________ #HoxtonHotel #ZoeKarssen #EastLondon #OutAndAbout #Bikers #Vintage #VeganStyle

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For nearly 30 years  since starting as a stall in North London’s Camden Town, Rokit has recycled over a million tonnes of discarded clothing and accessories. I love the unique offering in their Brick Lane store and recommend it to anyone searching for design-led sustainable style. They even have a recycling crew, working to customise, upcycle and downcycle pieces with nifty and creative tricks.

Browse their Jumpsuit selection here, and find out more about how I wear jumpsuits transformationally here.

Penmayne of London and Burberry – Redefining Heritage

Is the phrase ‘heritage brand’ overused these days? Perhaps. As a result, it is important for those who encounter it, to unpack it and in doing so, question not only the intention but the truth in its use. Is it being used honestly to drive brand authenticity and tell a story? Or to jump on the common narrative or zeitgeist to boost traffic? For many of us working in a world where fashion is viewed sustainably, the phrase embodies so much more than a toe-dip into using traditional British-made fabrics or putting a spotlight on local, onshore business operations in the UK. Discovering brands who place an eye on this wider lens is refreshing, and progresses an often stagnant conversation forward, namely offering fresh answers to two core questions, ‘What is the future of British fashion?’ and ‘Where does true innovation in the heritage space lie?’

Hat – Penmayne of London  |  Funnel Neck Coat – Burberry | Rollerneck Jumper Dress (mine is a secondhand piece, but this Merino Wool one is similar and fantastic quality) – Repeat Cashmere | Socks – Calvin Klein | Photo credit: Jonathan Pattinson

For independent luxury British hat brand Penmayne of London, the answers are also all encompassing; heritage is as much about the design process, history of the brand itself and a focus on wanting to be a part of the British market, including manufacturing here (“It’s expense and it’s harder to scale, but it’s worth it,” says founder Claire Howeson.) Read more…


For day three of my meetings in Los Angeles, I wore a beautiful Think Twice Lace Dress in red ochre by Australian fashion brand Keepsake. Under the direction of Creative Director Melanie Flintoft and Head Designer Carmen Dugan, independent fashion brand Keepsake the Label offer a directional take on evening wear with crisp lines and intricate detailing (I loved the fine lace fabric with the querky wave texture) and an acute focus premium luxe fabrics at smart prices which bucks the fast fashion ethos (this dress is $230 US).


Today’s look – sneak peak! _______________________________________________________ #LosAngeles #InSamatasOwn #Fashion #WIWT #EthicalStyle #StyleDiary

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I paired this Keepsake dress with silver Stiletto shoes from Public Desire (a Manchester-based design house) and the Ye Mingzi Cross Ring and Bracelet in vintage rose by Atelier Swarovski.

ALIENS LIVE – Charlotte Olympia


Bag – Charlotte Olympia | Shoes – Public Desire | Bracelet – Bermondsey 167

Here is one for the sci-fi horror fans out there…tonight I’m heading James Cameron’s Aliens Live event at the Royal Albert Hall – we will be watching the epic movie starring Sigourney Weaver as Ellen Ripley on a giant screen while the Royal Philharmonic Concert Orchestra play the score live. The ultimate way to mark the 30th anniversary of the iconic movie which followed Ridley Scott’s Alien. The late great James Horner’s music will be brought front and centre by the Royal Philharmonic Concert Orchestra, conducted by Ludwig Wicki. I will be wearing these fabulous brands. P.S it’s freezing in london right?!? Time to plan a sunny holiday me thinks…. _______________________________________________________ #InSamatasOwn #Fashion #WIWT #EthicalStyle #StyleDiary #AliensLive

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Dress – Not available until February, browse Merci ME | Bag – OKAPI | Cuff – Bermondsey 167 

I recently wore British brand Merci Me London to the Environmental Media Awards in Los Angeles. The awards recognize the huge influence entertainment wields over the public and how that can be used to spread environmental awareness in ways both subtle and strong; producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. Whilst walking the carpet discussing sustainable issues, the decision to wear ethical fashion seemed astute!

Founded by the London-based designer Economics graduate in 2008, Merci Me London can be found headquartered in East London. The young designer is quickly becoming known for classic chic and contemporary with an edge – the lime green silk dress I wore to the media awards was inspired by classic glamour and feminine luxe, providing no exception to Mercy’s minimal design approach. In fact the designer recently launching a collection which eradicated the need for zips, buttons or fastenings. “Everything is either simply worn, draped or tied.”

Read more…


I might just be in love. ASOS Made in Kenya just did something fresh and funky and I am digging it.

Illustrated ASOS – Made in Kemya Shorts and ASOS – Made in Kenya Shirt  | Bracelet – Swarovski Atelier | Headscarf – Liberty London | Faux leather shoes – Public Desire


Photo credit: Brandon Hickman

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