About
Fashion Designers Resource Book

The Fashion Designer's Resource Book by Samata provides readers with a comprehensive overview of the fashion industry as a global business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur. The author offers guidance, pointing readers towards a fulfilling career in a competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business planning, selling your brand, networking, managing your manufacturer, using social media, emotional wellbeing and eco fashion. The Fashion Designer's Resource

Book provides insight into achieving creative, business and emotional balance. Insight is provided by a range of key industry influencers including Harold Tillman CBE, Former Chairman of the British Fashion Council, Simon Whitehouse (CEO - J.W.Anderson) Nigel Barker (formerly America's Next Top Model) and Suzy Amis Cameron, Founder of Red Carpet Green Dress. As recommended by ELLE, InStyle and The Design Trust, emerging designers should read this book to get ahead. Follow the #FDRBook on social media to keep up with the conversation. Find out about Samata's other published work here.

CONTENTS
Why Is This Book Needed?
What Is Fashion?
Venturing In
Being A Designer
Finding Your Feet
Changing Times: Social Media And The Fashion Industry
Business Planning
Manufacturing
Showcasing Your Work
PR
Social Responsibility
Your Emotional Well-Being

See full chapter breakdown here.

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The Author
AuthorPhoto

Samata is an entrepreneur working across fashion and media, most recently founding THE TRIBE in 2016. THE TRIBE is a global collective, created for women to empower and celebrate each other. The womenswear designer and published author, is also known for her work as Global Director for Suzy Amis Cameron's Red Carpet Green Dress, showcasing ethical fashion on the red carpet at the Oscars each year. Samata is committed to creating positive change within all of the fields she operates in and influences. Listed by Red magazine as 'one to watch' in their 'Top 20 women under the age of 30' in 2011, Samata guest lectures at London College of Fashion, Central St Martins, Berkeley and ESMOD and has written for The Guardian, Vogue UK AND Cision. In 2016 she produced and narrated the short video Designing Change alongside Suzy Amis Cameron.



Contributors
Anti Copying In Design
An IP trade organization protecting designers.
Harold Tillman
Former Chairman of the British Fashion Council
Courtney Blackman
Founder, The Industry and Managing Director of Forward PR
Nigel Barker
Host of Top Photographer, Creative Director @PRAIBeauty (Formerly America's Next Top Model)
Rajeeb Dey
Founder of Enternships
Simon Whitehouse
CEO, J.W.Anderson (Former Worldwide Sales Director, Diesel Black Gold)
Sarah Curran MBE
Managing Director of VeryExclusive.co.uk, My-Wardrobe
Nick Ede
Founder of EdenCancan, Brand Expert
Helen Jennings
Nataal Editorial Director
Bekka Payack
Fashion Director of Global Language Monitor
Suzy Amis Cameron
Founder of Red Carpet Green Dress
Recent Press
Putting Together Your Collection.

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“The end goal for all designers when creating a clothing collection is to create one which is consistent with the clothing label’s image and one which will sell – to be both ‘c’s – creative and commercial. For a designer working for a fashion house the clothing is developed to guidelines set by the Creative Director, Head Designer or senior designers to fit that particular fashion houses’ design brief.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 3: Being A Fashion Designer.

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Think Like An Entrepreneur From The Start.

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“To build a successful label, you’ll have to think like an entrepreneur from the start. That means understanding how a business works and putting together a plan that lays out short-term, medium-term and long-term goals. Once your company is up and running, build solid relationships with manufacturers, buyers, and investors by being consistently reliable and honest about what you’re doing.” – Hattie Crisell from @fashionista_com. Read more about building a successful fashion label in the Fashion Designer’s Resource Book.

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How Do I Make Myself More Employable?

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“You may be asking yourself, ‘how do I make myself more employable?’ Education is a key part of developing your employability but it is not the only factor. To increase your chances of securing initial employment or work, in addition to gaining an education it is important to secure valuable work experience and to develop key skills such as teamwork, communication, leadership, time management, creative thinking, organizational and problem-solving. Personally, I have never known whether or not a job would really suit me until I tried it out because as we all know, theory is one thing but practical reality is quite another.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 2: Venturing In.

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Your Model May Become Someone Who Inspires You, Your Muse.

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“Your model can give you feedback about your designs when they are wearing them, playing both a functional and creative role to help you understand and reach your target audience. Some designers choose a model they feel a connection with or whose look appeals, others choose a model to make a statement to and about the industry, for example, the frequent use of 80-year-old Carmen Dell’Orefice on the runway by the London College of Fashion defies the stereotype that only teen models can sell clothes.” – @IAm_Samata. Read more in the Fashion Designer’s Resource Book, Chapter 8: Showcasing Your Work.

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