About Samata

“Fashion has always been a second skin to me, I never understand when people say they aren’t involved in it – if you wear clothes, you are involved in it. Fashion is my most comfortable communicator, and working in a global industry that never sleeps, is 24/7 and is also full of the most exceptionally incredible people I have ever met, is simply the icing on the cake. Imagine that. I know that my website connects with people who enjoy the same passion for creativity through fashion that I do, and who use it as a medium to inspire and be inspired, and to run after their dreams until they overtake them.” – Samata

Samata is a British born Ghanaian entrepreneur working across fashion and media. Samata is the CEO of sustainable Oscars® design campaign Red Carpet Green Dress. The published author THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing and writer (The Guardian, VOGUE, Huffington Post). Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in Reuters, Business Insider, Business Of Fashion, Grazia Middle East, Instyle, Grazia, Vogue Italia, Yahoo Finance, Westwood Westwood, VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more. The former Fashion Editor of The Talent Magazine, she is also Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata founded THE TRIBE™, a global collective, created for women to empower and celebrate each other.

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