About Samata

“Fashion has always been a second skin to me, I never understand when people say they aren’t involved in it – if you wear clothes, you are involved in it. Fashion is my most comfortable communicator, and working in a global industry that never sleeps, is 24/7 and is also full of the most exceptionally incredible people I have ever met, is simply the icing on the cake. Imagine that. I know that my website connects with people who enjoy the same passion for creativity through fashion that I do, and who use it as a medium to inspire and be inspired, and to run after their dreams until they overtake them.” – Samata

Samata is a British born Ghanaian entrepreneur working across fashion and media. Samata is the CEO of RCGD Global, known for sustainable Oscars® design campaign Red Carpet Green Dress. The published author THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing and writer (The Guardian, VOGUE, Huffington Post). Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in Billboard, Reuters, Business Insider, Business Of Fashion, Grazia Middle East, Instyle, Grazia, Vogue Italia, Yahoo Finance, Westwood Westwood, VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more. 

As CEO of Suzy Amis Cameron’s RCGD Global, Samata has been bringing sustainability to the forefront of sustainability in conversation and action within the global apparel industry – collaborating and connecting with creatives from Ghana and Nigeria, across to Italy and New Zealand. Working with established brands such as Louis Vuitton, Armani, and Vivienne Westwood, alongside small independent designers such as Ghanaian-born Michael Badger, the campaign celebrated its 10th year of activism in 2019. Most recently, Samata developed and delivered the Billie Eilish Climate and Fashion focus at the singers’ London Overheated festival. In 2021, Samata joined COP26 as part of the SHE Changes Climate initiative and later delivered a keynote during COP27 on Designing for Sustainability. In 2023, she wrote the sustainable style guide for the Oscars (95th Annual Academy Awards), which will remain in place for forthcoming Oscars awards.

The former Fashion Editor of The Talent Magazine, she is also Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata founded THE TRIBE™, a global collective, created for women to empower and celebrate each other. She is passionate about WEB3 and the next realm for creating sustainable impact through digital innovation.

Samata has worked on several philanthropic and charitable projects, including fundraising efforts in Sierra Leone for a public sanitation project, youth-focused mentoring work with Cambridge University and Centre for Sustainable Leadership, alongside work as an advocate, mentor or fundraiser for Women for Women International, UN’s Girl Up initiative, AWAJ Foundation and MUSE School Global.

Samata sits in leadership positions with Cambridge University’s Institute of Sustainability Leadership, is a Fellow of the Royal Society of Arts and sit on the sustainability council for Rothys, with a focus on circularity and apparel production.

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