Samata is a British born Ghanaian entrepreneur working across fashion and media. Samata is the CEO of sustainable Oscars® design campaign Red Carpet Green Dress, showcasing sustainable fashion on the red carpet at the Oscars every year and founded by Suzy Amis Cameron. The published author (THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing) and writer (The Guardian, VOGUE, Huffington Post), is also one of the faces of Lancome’s Teint Idole #MyShadeMyPower campaign.
Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences, and her work has been featured in Reuters, Business Insider, Business Of Fashion, Grazia Middle East, Instyle, Grazia, Vogue Italia, Yahoo Finance, Westwood Westwood, VOGUE (USA & UK), E! Entertainment, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more. The former Fashion Editor of The Talent Magazine, she is also Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Most recently Samata founded THE TRIBE™, a global collective, created for women to empower and celebrate each other in the United Kingdom, and First Child Productions in the United States, a brand strategy and management company, also providing sustainable business event solutions.
Samata works on several philanthropic and charitable projects. In 2006 Samata recorded a spoken word charity single for music project entitled Enfants Soldats, later organising a fundraising concert in Freetown, Sierra Leone for a public sanitation project. In September 2009 Samata designed costumes for the ITV News team as part of the ‘Newsroom’s Got Talent’ fundraiser benefiting Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. A keen philanthropist, Samata is an active fundraiser for America’s soon-to-be first plant-based school, MUSE School CA, founded by Suzy Amis Cameron and James Cameron, where over 50% of the children are on financial aid. She is also an advocate for international organisation Women for Women International.