I was excited to recently host an evening of shoe shopping with the lovely @LucyChoiLondon and some fashion loving ladies; it was a great way to introduce women I know and respect to a woman I know and respect. I absolutely love how Lucy operates her business and would definitely name her as a #SamataWoman.
As niece to Jimmy Choo, she is shoe royalty, but she isn’t unapproachable or precious and that is a refreshing thing to encounter in the fashion industry – I adore her entire vibe. To ensure that her business operates ethically Lucy only works with factories that pay their staff at least minimum wages. When it comes to material selection the shoe designer never uses genuine lizard skin, croc skin and so, instead she uses painted leathers. The brand is also making a conscious effort to move away from using leather where possible now and uses alternative fabrics and materials such as glitters in her collections. All Lucy Choi packaging materials are recycled, including her lush paper bags.
All that aside, together we hosted a fantastic evening – if you want to join us for the next one, sign up to my mailing list by clicking below. The boutique, set on the quiet and elite Connaught Street located a short walk from Marble Arch, was originally owned by Lucy Choi’s uncle, the renowned Jimmy Choo. Take a look at Fashion Capital’s write up about the night here. Here are some of my favourite snaps….