Powered by WGSN Creative Futures is an annual meeting place for CMOs, creative heads and innovators in consumer facing businesses across style-led industries. The two day programme provides inspiration, insight and interaction; my personal highlight was having a brief chat with Melisa Goldie, CMO of Calvin Klein, Goldie is the genius behind Justin Bieber for CK in addition to many of the brand’s other iconic campaigns.
As a long serving CK Executive Goldie has over 14 years experience under her belt. Attendees also enjoyed a talk by Silicon Valley’s go-to-guy for hardware Liam Casey and editorial director and publisher of Dazed Group, Jefferson Hack (other parent to Kate Moss’ daughter Lily Grace; the pair discussed the creation of AnOther Digital Limited Edition, the world’s first high-definition moving magazine cover and the collaboration between AnOther Magazine, PCH, Rihanna and Alexander McQueen (watch the full advert here). It was great to catch up with speaker Adam Derry, Creative Director of the award-winning sustainable brand Ekocycle for will.i.am and a previous collaborator of our Red Carpet Green Dress project.