Louis Vuitton: GETTING READY WITH LÉA SEYDOUX FOR THE OSCARS

The French actress and Friend of Louis Vuitton shares a look behind-the-scenes of her specially-designed eco-friendly gown by Nicolas Ghesquière for the Oscars 2020.

To attend her very first Academy Awards ceremony, Léa Seydoux chose to wear a dress that respects the Red Carpet Green Dress’ strict sustainability standards. RCGD is a women-led global change-making organization founded by leading environmental advocate Suzy Amis Cameron to promote ethical and eco-responsible fashion. 

Read more…

Business Of Fashion

Samata quoted in Business Of Fashion article on Sustainability, read here.

RED CARPET GREEN DRESS COLLABORATES WITH LENZING’S TENCEL LUXE TO LAUNCH SUSTAINABLE ECO-COUTURE TEXTILES AND ANNOUNCES AMBASSADORS FOR OSCARS® 2020 CAMPAIGN

In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ has collaborated with textile giant Lenzing’s new luxury brand TENCEL™ Luxe to launch a range of eco-couture textiles. The inaugural launch will deliver a game-changing solution to the fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.

The RCGD X TENCEL™ Luxe textiles will be unveiled on the 92nd Academy Awards ® red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar® nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- If You’re a Girl). A stunning design created by leading ethical luxury designer Benedetti Life will also be featured at the Red Carpet Green Dress™ Pre-Oscar Gala in Los Angeles on February 6th. Also representing the campaign and making a sustainable style statement on the Oscars® red carpet will be Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable).  

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards® for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear. 

Read more…
Samata founds First Child Productions

First Child Productions are a brand and campaign strategy, communications and event experience agency working within the fields of fashion, entertainment and talent located in Encino, California working within the media and entertainment industry.

Founded by Samata, the company hold niche knowledge, applied as expertise in the media and entertainment industry. Moving its roster of clients forward with impact throughout the media and entertainment industry with an expert offering, First Child Productions also craft innovative experiences and bespoke sustainable events to compliment their multi-faceted and multi-talented offerings.

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana Part 1

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana by Samata

A multicultural phenomenon, the global fashion industry provides sustenance to designers from a plethora of cultural backgrounds. Exploring the lessons, traditional practises and cultural philosophies which might benefit the ethical fashion sector, I focused on two countries close to my heart; Ghana, the birthplace of my parents, and Japan, an intriguing country I studied in school (picking up an AS in Japanese to boot during my A-Levels). In doing so I wonder if the space where culture and fashion intersect provides progressive ground in the sustainable fashion conversation. Starting in Ghana, where clothing matters, and both expensive Western and traditional items are an important symbol of education and wealth.

Ghana’s Visual Eco Dialogue

Fashion’s spotlight is on the culture-rich continent Africa – the sub-saharan market alone is worth $31 billion according to Euromonitor whilst Ghana, one of its 55 countries and known cultural gateway to West Africa, boasts an apparel and footwear market worth $167 million. Underneath the vibrant noise of the popular cotton wax prints, sustainability has always been an ongoing cultural conversation, and according to Kofi Laing, Joy 99.7fm radio host and Multi Tv’s fashion presenter, the Adinkra symbols – dating back to royal attire circa 1817 – prove it. “Adinkra is a sacred cloth using adinkra symbols, which are proverbs of advice relating to the proper conduct of the individual in society. Rooted in tradition and an inherent respect for the earth, Adinkra are used to express traditional Ghanaian proverbs, even commemorating anniversaries and elections.” A visual tool, the designs and patterns are a communicative statement printed on furniture, sculptures and clothing which both a literal meaning and philosophical message. Not your average statement tee, embroidered with traditional symbols this clothing often channels a message of sustainability. Read more…

How Traditionally Sustainable Fashion Rental Looks in the 21st Century

I’m first and foremost a champion of creating fashion shopping habits that support a more sustainable way of life, habits we can keep up without being too damaging to this planet we all love.Because of this, I’m always on the lookout for the best practices, ways to shop that can lower the impact of fast fashion in our lives. While that includes “newer” practices such as shopping for sustainable clothing, there’s also a lot to say about the revival of age-old practices like fashion rental. Fashion rental is hardly new, but it does get some flack pop culture-wise: there’s an old trope, particularly on American TV and film, of young kids renting out bright and inexpensive fashion pieces for big events like proms and weddings. It’s an old stereotype and one that hardly adjusts to reality, particularly with the huge current movement in this part of the industry. Nowadays, renting fashion can be a vehicle to try out different looks at fairly accessible prices, but also taking a step towards a more sustainable fashion industry. The range and style of pieces you can find is extremely wide, from vintage designer clothing to newer collections from exciting and conscious designers, all with varying price tags. 

Photographer: Jose Perez. Wearing Jason Wu, rented from Albright Fashion Library

We all know that fast fashion is problematic: discarded textiles contribute tons of waste every year, and the pervasive idea that clothes are a temporary commodity may be the birth of a chain of events that nearly always ends up in landfills. Every season, the arrival of new collections mean that the previous ones get left behind, immediately less perceived as being less desirable and, hence turning into waste. 

With an increasing number of people looking to live sustainably, clothes rental is steadily becoming a feasible option, particularly when dressing for one-off events. There’s a long tradition of purchasing clothing items for one big outing and then leaving them to gather dust at the back of the closet. We don’t want to be seen in the same special outfit more than once and find no use for it after taking it out for a spin. It’s the kind of scenario that makes fashion rental thrive.

Read more…

Mas Salagros, A Magical Eco Resort Right Outside Barcelona

My life can be a little hectic, with a busy career that keeps me travelling on a fairly regular basis and a toddler to care for – and whose childhood I have no intention of missing. When our family look for spots to have a holiday, even for a short weekend getaway, we want a space where we can relax for some down time with the option of action-packed activities if we are up for it. And on this last recent trip to Barcelona, that’s exactly what I got.  An eco resort with a strong focus on sustainability and environmentally friendly practices, which does not compromise on luxury or culinary standards. Sweet.

About 30 minutes away from the busy centre of Barcelona stands Mas Salagros, an eco resort that serves as a haven for mindfulness. Advertised as the first entirely eco-friendly destination in the Iberian peninsula, the resort meets the standards established in European regulations on sustainability in the hospitality industry. More specifically, every single slice of life in this place is crafted to be as eco-friendly as possible. For example, all furniture is handmade in sustainable materials, including the beds and their mattresses. There is an honest commitment to sustainable living, including following energy efficiency practices and using the most organic waste management system possible. These details were what drew me here, so you can imagine I had very high expectations of a spot like this – and I have to say I was quite satisfied. Read more…