The Bloomsbury Hotel is a stone’s throw from the vibrant Oxford Street, Leicester Square and Covent Garden triangle, and a perfect base location for anyone keen to be close to the capital city action. Part of the family-owned Doyle Collection, this west end treasure was designed by Sir Edwin Lutyens with grandeur and classic elegance in mind. During the bustle of Fashion Week The Bloomsbury Hotel served as my base and was the ideal retreat for any manic day.

First impressions count and in the case of The Bloomsbury Hotel are lasting; stepping in through a central courtyard from a cold day into the warmth of the cosy restored neo-Georgian building, strolling through a warmly lit reception followed by a friendly greeting from a well-staffed front desk made for a decent one. With its winding corridors, beautiful railings and bonsai trees the hotel treats visitors into discovering it through beautiful green greeting. From a style perspective the Bloomsbury Hotel sits in the classic elegance sector of the hotel market boasting 153 well-designed rooms and suites. The contemporary rooms were generously furnished and tastefully decorated, mine in a rich hue of chocolate brown, red and white. The Landseer Bar, awarded the AA Rosette Award, serves comforting modern British cuisine within wood panelled walls framed with period paintings. The well rounded and deeply satisfying menu included Billingsgate market fish grill, pan fried colcannon and Béarnaise sauce, Devon goat cheese tart with tomato chutney and herb salad.

A brisk 2-minute walk from Tottenham Court Road tube station, and 11 minutes from Covent Garden, it is worth noting that beyond basic essentials that are available – complimentary broadband access, business room facilities included – with its ideal location in the centre of the capital, Bloomsbury Hotel is an easy-pick destination for comfort or business. A long soak in a beautiful classic tub was the perfect end to a manic day, I would definitely list this as a recommended place to stay for lovers of style and hospitality. See original review on Fashion Capital here.