How Traditionally Sustainable Fashion Rental Looks in the 21st Century

I’m first and foremost a champion of creating fashion shopping habits that support a more sustainable way of life, habits we can keep up without being too damaging to this planet we all love.Because of this, I’m always on the lookout for the best practices, ways to shop that can lower the impact of fast fashion in our lives. While that includes “newer” practices such as shopping for sustainable clothing, there’s also a lot to say about the revival of age-old practices like fashion rental. Fashion rental is hardly new, but it does get some flack pop culture-wise: there’s an old trope, particularly on American TV and film, of young kids renting out bright and inexpensive fashion pieces for big events like proms and weddings. It’s an old stereotype and one that hardly adjusts to reality, particularly with the huge current movement in this part of the industry. Nowadays, renting fashion can be a vehicle to try out different looks at fairly accessible prices, but also taking a step towards a more sustainable fashion industry. The range and style of pieces you can find is extremely wide, from vintage designer clothing to newer collections from exciting and conscious designers, all with varying price tags. 

Photographer: Jose Perez. Wearing Jason Wu, rented from Albright Fashion Library

We all know that fast fashion is problematic: discarded textiles contribute tons of waste every year, and the pervasive idea that clothes are a temporary commodity may be the birth of a chain of events that nearly always ends up in landfills. Every season, the arrival of new collections mean that the previous ones get left behind, immediately less perceived as being less desirable and, hence turning into waste. 

With an increasing number of people looking to live sustainably, clothes rental is steadily becoming a feasible option, particularly when dressing for one-off events. There’s a long tradition of purchasing clothing items for one big outing and then leaving them to gather dust at the back of the closet. We don’t want to be seen in the same special outfit more than once and find no use for it after taking it out for a spin. It’s the kind of scenario that makes fashion rental thrive.

Read more…

New revampled website live

New and improved SamataHome! We have a bunch of great articles coming, covering topics from eco travel across to the best eco toys for babies. Things we love to write about so of course…sustainable fashion is the main theme. Have a wander around! The site has been updated to make it easier to find content, view videos and to see what the latest is. Enjoy!

Copenhagen Fashion Summit 2019

Panel discussion: The power of creatives from Copenhagen Fashion Summit on Vimeo.

Fashion designers hold the power, but how are they leveraging that power in their creative process to make items that we all fall in love with and that make sustainability cool?

Stephen Fairchild, Chief Creative and Brand Officer, Pandora
Christopher Raeburn, Creative Director, Christopher RÆBURN
Charlotte Eskildsen, Founder and Creative Director, Designers Remix

Moderated by Samata, Vice President, Red Carpet
Green Dress

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet

Celebrating 10 years of sustainable fashion, author, actor and environmental advocate Suzy Amis Cameron hosted her annual Red Carpet Green Dress (RCGD) Pre-Oscars Celebration in partnership with TESLA, Absolut Elyx, AMUR and AKA West Hollywood at the Albright Fashion Library in Beverly Hills.

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet from Suzy Amis Cameron on Vimeo.

The Frontlash features Samata

The Frontlash is a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter.

Photo credit: Jose Perez Captured at AKA West Hollywood

Founded by Laura Jones, the ideas and politics conveyed on The Frontlash about a topic incredibly near to my heart — fashion—is literally a frontlash to big Fashion. The platform is more than a brand guide, but a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter. Click here to read interview with Samata.

Samata announced as moderator at Copenhagen Fashion Summit
Photo credit: Jose Perez Captured at AKA West Hollywood

 

Copenhagen Fashion Summit has established itself as the world’s leading business event on sustainability in fashion. In partnership with a group of Strategic Partners, currently counting the industry leaders Kering, H&M, Target, BESTSELLER, Li & Fung and Sustainable Apparel Coalition, Global Fashion Agenda spearheads the fashion industry’s journey towards a more sustainable future. Read more…

RCGD X AMUR in Bloomingdales

The AMUR X RCGD Capsule collection is available in Bloomingdales. Samata is pictured wearing pieces from the collaboration. Amur believes nature is the ultimate luxury. The interplay between creativity and the environment is essential to the brands worldview.

Photo credit: Jose Perez

The AMUR x RCGD collection is comprised of nine styles which include separates as well as dresses all made from sustainably sourced materials. Notable fabrics include GOTS certified organic cotton, regenerated duchess satin made from New Life, a yarn spun from recycled post-consumer bottles, Asahi Kasai cupro, a Japanese fiber that is made from cotton linter which is waste from cotton production and a Viscose Linen blend, responsibly sourced and FSC certified. Shop the collection here and look out for the AMUR X RCGD tag!