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An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana Part 1

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana by Samata

A multicultural phenomenon, the global fashion industry provides sustenance to designers from a plethora of cultural backgrounds. Exploring the lessons, traditional practises and cultural philosophies which might benefit the ethical fashion sector, I focused on two countries close to my heart; Ghana, the birthplace of my parents, and Japan, an intriguing country I studied in school (picking up an AS in Japanese to boot during my A-Levels). In doing so I wonder if the space where culture and fashion intersect provides progressive ground in the sustainable fashion conversation. Starting in Ghana, where clothing matters, and both expensive Western and traditional items are an important symbol of education and wealth.

Ghana’s Visual Eco Dialogue

Fashion’s spotlight is on the culture-rich continent Africa – the sub-saharan market alone is worth $31 billion according to Euromonitor whilst Ghana, one of its 55 countries and known cultural gateway to West Africa, boasts an apparel and footwear market worth $167 million. Underneath the vibrant noise of the popular cotton wax prints, sustainability has always been an ongoing cultural conversation, and according to Kofi Laing, Joy 99.7fm radio host and Multi Tv’s fashion presenter, the Adinkra symbols – dating back to royal attire circa 1817 – prove it. “Adinkra is a sacred cloth using adinkra symbols, which are proverbs of advice relating to the proper conduct of the individual in society. Rooted in tradition and an inherent respect for the earth, Adinkra are used to express traditional Ghanaian proverbs, even commemorating anniversaries and elections.” A visual tool, the designs and patterns are a communicative statement printed on furniture, sculptures and clothing which both a literal meaning and philosophical message. Not your average statement tee, embroidered with traditional symbols this clothing often channels a message of sustainability. Read more…

New revampled website live

New and improved SamataHome! We have a bunch of great articles coming, covering topics from eco travel across to the best eco toys for babies. Things we love to write about so of course…sustainable fashion is the main theme. Have a wander around! The site has been updated to make it easier to find content, view videos and to see what the latest is. Enjoy!

Copenhagen Fashion Summit 2019

Panel discussion: The power of creatives from Copenhagen Fashion Summit on Vimeo.

Fashion designers hold the power, but how are they leveraging that power in their creative process to make items that we all fall in love with and that make sustainability cool?

Stephen Fairchild, Chief Creative and Brand Officer, Pandora
Christopher Raeburn, Creative Director, Christopher RÆBURN
Charlotte Eskildsen, Founder and Creative Director, Designers Remix

Moderated by Samata, Vice President, Red Carpet
Green Dress

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet

Celebrating 10 years of sustainable fashion, author, actor and environmental advocate Suzy Amis Cameron hosted her annual Red Carpet Green Dress (RCGD) Pre-Oscars Celebration in partnership with TESLA, Absolut Elyx, AMUR and AKA West Hollywood at the Albright Fashion Library in Beverly Hills.

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet from Suzy Amis Cameron on Vimeo.

The Frontlash features Samata

The Frontlash is a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter.

Photo credit: Jose Perez Captured at AKA West Hollywood

Founded by Laura Jones, the ideas and politics conveyed on The Frontlash about a topic incredibly near to my heart — fashion—is literally a frontlash to big Fashion. The platform is more than a brand guide, but a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter. Click here to read interview with Samata.

Samata announced as moderator at Copenhagen Fashion Summit
Photo credit: Jose Perez Captured at AKA West Hollywood

 

Copenhagen Fashion Summit has established itself as the world’s leading business event on sustainability in fashion. In partnership with a group of Strategic Partners, currently counting the industry leaders Kering, H&M, Target, BESTSELLER, Li & Fung and Sustainable Apparel Coalition, Global Fashion Agenda spearheads the fashion industry’s journey towards a more sustainable future. Read more…