Samata appointed new CEO of Red Carpet Green Dress

18th November 2019, Los Angeles – Red Carpet Green Dress LLC today confirmed that Samata has been appointed as CEO

As CEO, Samata’s vision for Red Carpet Green Dress focuses on the organisation’s longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global fashion industry with impact brands, sustainable retail, education with a focus on GenX, the creation of educational and entertaining digital content, alongside the expansion of RCGD’s global presence with a focus on emerging markets and manufacturing.

Suzy Amis Cameron, Founder of Red Carpet Green Dress comments: “Samata’s appointment as CEO of Red Carpet Green Dress LLC is the natural next step for what has been a successful 8 years steering Red Carpet Green Dress. Whilst creating brand partnerships with the likes of TESLA, Vivienne Westwood, Louis Vuitton and Swarovski, she has successfully ensured that the organisation remains both relevant and innovative. Samata has a strong  focus and recognises the increasing importance of innovation and collaboration in the sustainable fashion field, She will continue to drive the development of compelling collaborations and solutions for a more sustainable future, which meet the evolving needs of our partners and supporters globally.”

Samata’s career has spanned more than 15 years in fashion and media – from garment design and manufacturing to magazine editing and PR. She joined Red Carpet Green Dress initially as the campaign’s contest winner in 2011 before progressing to Campaign Director and then most recently Vice President. Her expertise in eco-design solutions and business has been called upon by sitting Prime Ministers and business leaders, alongside notable industry summits summits and platforms including ITV News, SXSW Eco, Copenhagen Fashion Summit, U.S Department of State Bureau of International Information Programs, Fashion Institute of Technology in New York, Central St Martins (London), Fashion Institute of Design & Merchandising (LA), and Berkeley (NYC). Engaging with fashion design students and aspiring fashion entrepreneurs, Cambridge-born Samata creates content about sustainable business for platforms such as The Guardian, Huffington Post and VOGUE. A published author (Bloomsbury), before winning the design contest for Red Carpet Green Dress, Samata was an award-winning womenswear designer.

Samata, CEO of Red Carpet Green Dress LLC, comments: “Red Carpet Green Dress is global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. I am delighted to lead the dynamic and innovative Red Carpet Green Dress team in line with our founder Suzy Amis Cameron’s ambitious vision, playing a key role in shifting the global conversation on sustainable design within the fashion, media and entertainment industry. Together with our partners and supporters – old and new – we will also continue to work with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible.”

New Posts Live

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana Part 1

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana by Samata

A multicultural phenomenon, the global fashion industry provides sustenance to designers from a plethora of cultural backgrounds. Exploring the lessons, traditional practises and cultural philosophies which might benefit the ethical fashion sector, I focused on two countries close to my heart; Ghana, the birthplace of my parents, and Japan, an intriguing country I studied in school (picking up an AS in Japanese to boot during my A-Levels). In doing so I wonder if the space where culture and fashion intersect provides progressive ground in the sustainable fashion conversation. Starting in Ghana, where clothing matters, and both expensive Western and traditional items are an important symbol of education and wealth.

Ghana’s Visual Eco Dialogue

Fashion’s spotlight is on the culture-rich continent Africa – the sub-saharan market alone is worth $31 billion according to Euromonitor whilst Ghana, one of its 55 countries and known cultural gateway to West Africa, boasts an apparel and footwear market worth $167 million. Underneath the vibrant noise of the popular cotton wax prints, sustainability has always been an ongoing cultural conversation, and according to Kofi Laing, Joy 99.7fm radio host and Multi Tv’s fashion presenter, the Adinkra symbols – dating back to royal attire circa 1817 – prove it. “Adinkra is a sacred cloth using adinkra symbols, which are proverbs of advice relating to the proper conduct of the individual in society. Rooted in tradition and an inherent respect for the earth, Adinkra are used to express traditional Ghanaian proverbs, even commemorating anniversaries and elections.” A visual tool, the designs and patterns are a communicative statement printed on furniture, sculptures and clothing which both a literal meaning and philosophical message. Not your average statement tee, embroidered with traditional symbols this clothing often channels a message of sustainability. Read more…

New revampled website live

New and improved SamataHome! We have a bunch of great articles coming, covering topics from eco travel across to the best eco toys for babies. Things we love to write about so of course…sustainable fashion is the main theme. Have a wander around! The site has been updated to make it easier to find content, view videos and to see what the latest is. Enjoy!

Copenhagen Fashion Summit 2019

Panel discussion: The power of creatives from Copenhagen Fashion Summit on Vimeo.

Fashion designers hold the power, but how are they leveraging that power in their creative process to make items that we all fall in love with and that make sustainability cool?

Stephen Fairchild, Chief Creative and Brand Officer, Pandora
Christopher Raeburn, Creative Director, Christopher RÆBURN
Charlotte Eskildsen, Founder and Creative Director, Designers Remix

Moderated by Samata, Vice President, Red Carpet
Green Dress

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet

Celebrating 10 years of sustainable fashion, author, actor and environmental advocate Suzy Amis Cameron hosted her annual Red Carpet Green Dress (RCGD) Pre-Oscars Celebration in partnership with TESLA, Absolut Elyx, AMUR and AKA West Hollywood at the Albright Fashion Library in Beverly Hills.

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet from Suzy Amis Cameron on Vimeo.

The Frontlash features Samata

The Frontlash is a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter.

Photo credit: Jose Perez Captured at AKA West Hollywood

Founded by Laura Jones, the ideas and politics conveyed on The Frontlash about a topic incredibly near to my heart — fashion—is literally a frontlash to big Fashion. The platform is more than a brand guide, but a curator of ideas, an advocate of transparency and wellness, and a rallying call for women who know their fashion choices matter. Click here to read interview with Samata.