Following this dive into my favourite find since coming over to Los Angeles, I loved sitting down with one of CasaOne’s founders Shashank PS. The innovative business he runs with Madhusudan Kagwad, owns two brands, CasaOne which is focused on home furniture rentals, and BureauOne which caters to commercial spaces, and operates out of six markets – Chicago, New York, Los Angeles, Seattle, the San Francisco Bay Area, and Washington DC. It was a joy interviewing Shashank PS, one of the men behind the brand below.
Can you kindly introduce yourself?
I’m the founder and CEO of CasaOne. CasaOne is a furniture rental company — we serve customers that like to access and experience, rather than own furniture, furnishings, and decor. We operate another brand called BureauOne that helps businesses with commercial and office furniture on demand.
To attend her very first Academy Awards ceremony, Léa Seydoux chose to wear a dress that respects the Red Carpet Green Dress’ strict sustainability standards. RCGD is a women-led global change-making organization founded by leading environmental advocate Suzy Amis Cameron to promote ethical and eco-responsible fashion.
At Louis Vuitton’s Parisian ateliers near the Place Vendôme, the Maison’s couturiers spent over 100 hours draping, drafting, and sewing a sample of the bustier dress before the first fitting. With a fitted body and voluminous skirt, the sustainable gown features a newly launched organic silk faille fabric made from TENCEL™ Luxe filament yarn.
“I think we can also tell stories with what we wear, and in addition to being beautiful, my dress tonight conveys a message.”
In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ has collaborated with textile giant Lenzing’s new luxury brand TENCEL™ Luxe to launch a range of eco-couture textiles. The inaugural launch will deliver a game-changing solution to the fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.
The RCGD X TENCEL™ Luxe textiles will be unveiled on the 92nd Academy Awards ® red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar® nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- If You’re a Girl). A stunning design created by leading ethical luxury designer Benedetti Life will also be featured at the Red Carpet Green Dress™ Pre-Oscar Gala in Los Angeles on February 6th. Also representing the campaign and making a sustainable style statement on the Oscars® red carpet will be Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable).
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards® for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear.
“When we started the Red Carpet Green Dress™ journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.”
RCGD has collaborated with some of the top fashion brands from around the world including Louis Vuitton, Vivienne Westwood, Reformation and Armani, and has delivered global student-focused programs with fashion colleges including ESMOD Paris since 2009. RCGD will now take its work beyond the red carpet to create an industry movement with its partnership with TENCEL™ Luxe. A revolutionary milestone for sustainable textiles, TENCEL™ Luxe will set a new benchmark in the future of eco-couture. In a world where clothing represents more than 60% of the total textiles used globally, this launch has the potential to create significant positive change.
TENCEL™ Luxe branded filament yarns are of 100% botanic origin and are produced using a renewable wood source. Made specifically for the high-fashion sector, the yarns will come in a variety of weights with varying mixes of the revolutionary TENCEL™ Luxe yarn, including a luxury textile derived exclusively from the filament yarn, a lush silk blend, and a rich cashmere fusion.
“We are proud to partner with our friends at Red Carpet Green Dress™ to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”
Under the leadership of the new CEO of RCGD, Samata, the textiles will be milled in Asia and available worldwide later this year to emerging and established designers. “Only a tiny percentage of the leading fashion brands are capable of tracking their garments back to the fiber origin, and with our TENCEL™ Luxe collaboration we plan to be part of the movement to make this the norm,” shares Samata. “We are excited to be part of providing a solution for the global fashion industry market.”
18th November 2019, Los Angeles – Red Carpet Green Dress LLC today confirmed that Samata has been appointed as CEO
As CEO, Samata’s vision for Red Carpet Green Dress focuses on the organisation’s longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global fashion industry with impact brands, sustainable retail, education with a focus on GenX, the creation of educational and entertaining digital content, alongside the expansion of RCGD’s global presence with a focus on emerging markets and manufacturing.
Suzy Amis Cameron, Founder of Red Carpet Green Dress comments: “Samata’s appointment as CEO of Red Carpet Green Dress LLC is the natural next step for what has been a successful 8 years steering Red Carpet Green Dress. Whilst creating brand partnerships with the likes of TESLA, Vivienne Westwood, Louis Vuitton and Swarovski, she has successfully ensured that the organisation remains both relevant and innovative. Samata has a strong focus and recognises the increasing importance of innovation and collaboration in the sustainable fashion field, She will continue to drive the development of compelling collaborations and solutions for a more sustainable future, which meet the evolving needs of our partners and supporters globally.”
Samata’s career has spanned more than 15 years in fashion and media – from garment design and manufacturing to magazine editing and PR. She joined Red Carpet Green Dress initially as the campaign’s contest winner in 2011 before progressing to Campaign Director and then most recently Vice President. Her expertise in eco-design solutions and business has been called upon by sitting Prime Ministers and business leaders, alongside notable industry summits summits and platforms including ITV News, SXSW Eco, Copenhagen Fashion Summit, U.S Department of State Bureau of International Information Programs, Fashion Institute of Technology in New York, Central St Martins (London), Fashion Institute of Design & Merchandising (LA), and Berkeley (NYC). Engaging with fashion design students and aspiring fashion entrepreneurs, Cambridge-born Samata creates content about sustainable business for platforms such as The Guardian, Huffington Post and VOGUE. A published author (Bloomsbury), before winning the design contest for Red Carpet Green Dress, Samata was an award-winning womenswear designer.
Samata, CEO of Red Carpet Green Dress LLC, comments: “Red Carpet Green Dress is global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. I am delighted to lead the dynamic and innovative Red Carpet Green Dress team in line with our founder Suzy Amis Cameron’s ambitious vision, playing a key role in shifting the global conversation on sustainable design within the fashion, media and entertainment industry. Together with our partners and supporters – old and new – we will also continue to work with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible.”
An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana by Samata
A multicultural phenomenon, the global fashion industry provides sustenance to designers from a plethora of cultural backgrounds. Exploring the lessons, traditional practises and cultural philosophies which might benefit the ethical fashion sector, I focused on two countries close to my heart; Ghana, the birthplace of my parents, and Japan, an intriguing country I studied in school (picking up an AS in Japanese to boot during my A-Levels). In doing so I wonder if the space where culture and fashion intersect provides progressive ground in the sustainable fashion conversation. Starting in Ghana, where clothing matters, and both expensive Western and traditional items are an important symbol of education and wealth.
Ghana’s Visual Eco Dialogue
Fashion’s spotlight is on the culture-rich continent Africa – the sub-saharan market alone is worth $31 billion according to Euromonitor whilst Ghana, one of its 55 countries and known cultural gateway to West Africa, boasts an apparel and footwear market worth $167 million. Underneath the vibrant noise of the popular cotton wax prints, sustainability has always been an ongoing cultural conversation, and according to Kofi Laing, Joy 99.7fm radio host and Multi Tv’s fashion presenter, the Adinkra symbols – dating back to royal attire circa 1817 – prove it. “Adinkra is a sacred cloth using adinkra symbols, which are proverbs of advice relating to the proper conduct of the individual in society. Rooted in tradition and an inherent respect for the earth, Adinkra are used to express traditional Ghanaian proverbs, even commemorating anniversaries and elections.” A visual tool, the designs and patterns are a communicative statement printed on furniture, sculptures and clothing which both a literal meaning and philosophical message. Not your average statement tee, embroidered with traditional symbols this clothing often channels a message of sustainability.Read more…