YES AND Digital Earth Day Summit

Red Carpet Green Dress Founder Suzy Amis Cameron and CEO Samata to celebrate the 50th anniversary of #EarthDay with sustainable lifestyle summit, YES AND Digital Earth Day. Stepping into a worldwide new chapter — the ECOrenaissance — on the 50th Anniversary of Earth Day, ECOfashion Corp is organizing a Digital Earth Day Event on Wednesday April 22nd (EARTH DAY). The purpose of the event is to unite thought-leaders with a common passion for co-creating a sustainable world and to lead a larger conversation across industries including food, beauty, wellness and fashion. ECOfashion Corp are creating a compelling, virtual event that will draw a global audience.

The summit will be curated and hosted by ECOlifestyle pioneer, Founder & CEO of ECOfashion Corp and author of ecoRenaissance, Marci Zaroff, alongside actress, supermodel and fashion activist Amber Valletta and other pioneers. See full lineup below and click image to sign up for free.

Lagom Collective

A huge thanks to The Lagom Concept for giving me the space to talk about THE TRIBE Empowerment Journal on Thursday. It was absolutely lovely to see what Madeleine and Alessandra are trying to build. One of the elements of sustainable fashion that most appeals to me is the independent fashion brands – small, emerging brands creating wearable fashion, brands you need to seek out off-the-beaten path. The pro? You know that the fashion you buy has a story you can discover much more easily, and you get to know more about the people behind the brand…they are just so more accessible.

The pop-up store will last for a few more days before Christmas so people can discover ethical brands like, YGN – a collective whose beautiful ethically handmade good are created by women supported by social enterprise in Myanmar, across to high-end JPL, an ‘Eco-Luxe for the Modern Woman’. I am a fan of pop-ups for many reasons…it gives brands the change to tell their story using innovative methods, and transforms an average shopping trip to much more of an event where you can interact with brands and ask questions…like Who Made My Clothes?

At The Lagom Concept, emerging and sustainable designers have been given a platform to showcase and sell their brands, allowing access to some beautiful pieces. If you are around East London this weekend pop in – there is a spa situation happening which you won’t want to miss. On a side note, it was great to start lactating halfway through the event – NOT! Real mama issues


Samata to take part in an evening of sustainable and fashionable Christmas shopping…

Prepare for more than just a pop-up store… The evening will be an experience of influencers and panelists who will discuss how the fashion industry is changing. Combining emerging and exclusive brands to shop, the Lagom Concept will host interesting discussions about the latest trends in the fashion industry including sustainability, digital influence, and women empowerment. Samata will speak on Thursday 6th December, find out more here and reserve your space.

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It's time to dust off the old speaking microphone! It's been ages since I took part in a talk about fashion and empowerment. I am pleased to support @TheLAGOMConcept and @N7FUK. I am super proud of all that Alessandra is creating with LAGOM – a space for emerging designers and empowering brands. She sent me the nicest email, we connected and I said what the heck! ▫️▫️ I will be doing some giveaways of FDRBook but most importantly talking about my new project which launches on 4th December (more to come on that…). I hope to see my London based followers there. It will be bang in the middle of East London. Link in bio and slide right…for shopping // live music // spa // nail bar //massages // drinks // networking 🙌🏾 _______________________________________________________ #FDRBook #Knowledge

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Wolf and Badger London Fashion Week Celebration SS18 

Wolf & Badger celebrated Independent talent in association with London Fashion Week, with a little help from Belvedere Vodka. Guests sipped bespoke cocktails, Fashion Week Spritz and Dover Street Old Fashioned amongst a Winter Floral decor to coincide with Wolf & Badger’s Autumn Winter season theme. With Katie Eary spinning the tunes at Wolf & Badger’s Dover Street Mayfair store, special guests Lottie Moss, Emily Blackwell, Georgia Toffollo and Oliva & Alice were guaranteed to have the best kick off to LFW!

Samata attends Environmental Media Awards

Stars, filmmakers, and philanthropists strolled down an appropriately green carpet and gathered in a vast hangar at Santa Monica airport for this year’s Environmental Media Association awards on Saturday night.

Among the honorees at the ceremony, which recognizes both individuals and corporations who have demonstrated a commitment to protect the environment through their work, were Natalie Portman, Russell Simmons, John Paul DeJoria and former New York mayor Michael Bloomberg. The Environmental Media Awards have been awarded by the Environmental Media Association since 1991 to the best television episode or film with an environmental message. The Environmental Media Association (EMA) is a non-profit organization created in 1989 with the belief that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people.

See behind the scenes, and find out about Samata’s ethical look for the carpet here.

Behind the scenes for Environmental Media Awards

I recently attended the Environmental Media Awards, and loved wearing British brand accessories by Toolally alongside my special find from Sue Ryder.

Some of my most favourite pieces have come from independent retailers, luxury (quality-focused) brands, independent designers or one-off vintage markets, and charity shops. I picked up the clutch below up from Sue Ryder Charity (they support people with complex needs and life-threatening illnesses). Personally, I would rather find something original, often vintage, and pre-loved which is great quality , especially when the race to the bottom and design obsolescence has meant that today’s clothing barely compares in quality to what was made 10, 20, 30 years ago. What about you? Read more…

Panel Discussion with Bettina Vermillon founder

Aluminium heels are at the heart of the architectural design of Bettina Vermillion shoes who hosted a cocktail and Q&A with the label’s founder Lorraine Archambeaud. Developed over a period of four years by the brand’s founder, Lorraine Archhambeaud, together with a team of specialist engineers, the Bettina Vermillon heel is instantly recognisable, a unique signature that is as innovative as it is elegant.

The Devonshire Club welcomed Lorraine Archambeaud, founder of Parisian shoe brand Bettina Vermillon. The business of fashion, setting up a luxury label and designing an iconic and innovative 6-inch heel were some of the topics that were discussed in conversation between Lorraine and Samata, the British born Ghanian fashion entrepreneur, producer and presenter. The discussion was followed by a Champagne Reception and Trunk Show to present the Bettina Vermillon Summer 2017 collection.