Vuelio Blog Awards

The Vuelio awards celebrated the UK’s leading blogs, reflecting and rewarding the various, vital contributions – societal, commercial and cultural – that UK bloggers are making every day, covering a plethora of topics ranging from fashion and beauty, to politics and food.  See Samata’s articles for the platform here and here. Find out more about the awards here.

Samata wore a Linea dress and a beautiful Tomtom Brasilia Cutout Cuff Bracelet.


London Fashion Week SS16 – Show Highlights

London Fashion Week is becoming more and more inclusive, at least that was my takeaway at the end of the 5 days of shows and exhibitions. The capitals’ edginess, eccentricity and tough-in-cheek sense of style will never change but accessibility is expanding to include those on fashions’ fringes, edging in. I rarely get to attend the AW shows as these take place in February (Oscars season) and Red Carpet Green Dress takes me away from that but the plus side is that I get to miss all the madness for a while and then return.

The brands exhibiting and showcasing on the runway certainly drew impressive crowds – Anna Wintour, MIA, Paloma Faith, Irina Shayk, Miroslava Duma, Jerry Hall, Victoria Beckham, David Beckham, Georgia May Jagger, Naomi Campbell – and the collections did not fail to deliver. From the marbleised printed chiffon at DAKS to purposeful meticulous trim at Erdem each designer gave buyers, press and fashion-lovers alike something to get excited about once again.

Image credit: Kris Mitchell Photography unless otherwise stated

The majority of the shows I watched balanced commercial viability and creative ingenuity carefully – let’s hope this reflects in sales as times are certainly challenging. The stand out trend for me though was just how responsive the exhibiting brands were online, in real time and the level of engagement (Burberry, Sophia Webster and Atelier Swarovski proved most successful when it came to engagement). Topshop along captured a staggering 1.4 million total engagements across Twitter, Facebook and LFW’s star platform Instagram, where 96% of engagement took place overall. Londoners may well also be smug as it was revealed that despite having a shorter run than NYFW, LFW generated 1 million more tweets. Speaking of the Big Apple, over there Victoria Beckham did us all proud by becoming the most highly interacted with brand on social media topping industry heavy weights Marc Jacobs and Diane Von Furstenberg.  Anyone watching shows and the happenings from outside the grounds were well catered to by the periscope feeds, streams through brands’ websites and other sources including the BFC’s official London Fashion Week site.

When it came to shows this time around Burberry and Anya Hindmarch proved the most stimulating/innovative for me;  the former revealed (more…)

Sustainable fashion needs to be design-led – The Guardian

Extract: ‘Style is supreme in the world of fashion. Ethical companies must recognise this and focus on innovation to make sustainability on trend.   (more…)

ITV Newsroom’s Got Talent

ITV Newsroom’s Got Talent invites broadcasters from around the world to perform music whilst raising money for charity. I was honoured to design costumes for the ITV News team as part of the Newsroom’s Got Talent fundraiser, benefitting Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. In addition to donating a bespoke gown I created costumes for Romilly Weeks, Steve Scott (journalist) and Katie Derham for their Grease tribute performance.

ITV, the biggest commercial television network in the UK, and broadcaster of the most talked about television, hosted a celebrity fun filled talent night in aid of the two fantastic charities. See coverage of the event on the official website here and here.