Suzy Amis Cameron announced a collaboration between her eco-fashion campaign, Red Carpet Green Dress, and the sustainably-minded, LA-based brand Reformation today in Los Angeles. The collection, titled No Red Carpet Needed, is comprised of six dresses loosely inspired by previous Oscar gowns from Red Carpet Green Dress and will be exhibited at the 2nd Annual Red Carpet Green Dress Pre-Oscar Celebration on Thursday, February 19th at Chateau Marmont in Los Angeles.
Suzy Amis Cameron with campaign director, Samata Pattinson (left) and Kathleen Talbot from Reformation (right)
The gowns are named after previous Red Carpet Green Dress winners and team members – Suzy, Jillian, Samata, Val, Alice and Cali.a collaboration with Reformation, the uber-cool brand worn by the likes of Taylor Swift, Rihanna, Rosie Huntington-Whiteley and Karlie Kloss. Reformation will donate 25% of No Red Carpet Needed sales to MUSE School CA, the same organization that benefits from all proceeds generated by Red Carpet Green Dress. MUSE School CA is a non-profit educational organization that Amis Cameron co-founded with her sister, Rebecca Amis, in Calabasas, CA.
“Red Carpet Green Dress is honored for the opportunity to showcase our designs at the Academy Awards, the most important red carpet of the year”, explains Amis Cameron. “My intention behind this is to highlight the importance of consuming more conscious fashion, and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.”
Reformation’s design team, with input from Amis Cameron, aimed to create more wearable versions of the campaign’s red carpet gowns that would transition effortlessly from day to night with a focus on classic silhouettes that could easily remain in wardrobe rotation for years to come. Each of the six styles – named for Suzy and past winners of Red Carpet Green Dress – range in pricing from $68 – $328 and will each be offered in two color ways including navy, burgundy, black, brown and light pink.
Suzy, Jillian, Samata, Val, Alice and Cali dresses were cut and sewn in Reformation’s factory in downtown Los Angeles using the most eco-friendly and pro-social practices available. Employed in the designs were one knit, which was developed for Reformation at a mill in Los Angeles, and three variations of viscose, which were developed by sustainable partners of the brand in India and China. View the entire collection here and shop Reformation online here.