Samata wore a Laura Basci couture dress, hand-beaded in Basci’s studio in Los Angeles to the Annual Academy Awards. Laura Basci is a Swiss fashion designer based in LA who focuses on using[…]
Open your wardrobe and have a riffle around. It’s more thank likely that you will stumble upon a pair of jeans in less than 10 seconds. With its durability and ease of wear,[…]
It was the night before London Fashion Week and I was fortunate enough to attend two fantastic events – Charlotte Tilbury’s ‘Scent Of A Dream’ Covent Garden launch with Kate Moss, followed by[…]
Founded by a self-starter Jessica Schuhle-Lewis with no external investment, Orwell and Austen design with a focus on statement design which rightfully placed them under Draper’s spotlight at their Scoop trade show round[…]
Cision is a leading global provider of media relations services and solutions for public relations professionals; Samata’s article ‘Social media strategy for the fashion industry’ focuses on how fashion industry creatives can best use different[…]
Industry professionals and celebrity fashion supporters turned out for the recent LCF Graduate catwalk show and design exhibition. The annual undergraduate LCF catwalk show presented some of the finest emerging talent to an[…]
I was invited to present the BA Fashion Design Collection of the Year awards at the London College of Fashion by Professor Frances Corner OBE, Head of London College of Fashion and Pro Vice-Chancellor[…]