Lancôme is the latest cosmetics brand to draw on the power of the influencer for a new product launch. In its new My Shade. My Power. campaign, the brand worked with 40 women from the UK and Ireland to showcase the 40 shades available of its Teint Idole Ultra Wear foundation (£31.50).
Having launched on 22 February, the foundation builds on the Teint line of foundations created by the L’Oréal-owned brand, which also includes Teint Miracle. The spokeswomen include dancers, sportswomen, scientists and businesswomen from different age, race and religious backgrounds.