– PLEASE INTRODUCE YOURSELF AND TELL US A LITTLE ABOUT YOUR BRAND?
My name is Surya, I’m a mother and graphic designer, and I started Wee Gallery with my husband 16 years ago when our son was born. I studied botany and zoology in college and fell in love with animals and nature, and how our world is built. I also love the simplicity of a child’s world, so combining the two is super fun to me. I love old things, books, and kids art.
– HOW DO YOU APPROACH SUSTAINABILITY/TRANSPARENCY?
We try our best in every situation to keep manufacturing sustainable. We work with factories that are socially-conscious, and use materials that earth-friendly. We have to weigh the pros and cons in the case of each product. For example, our original playmats were filled with organic cotton stuffing, but they did not hold up very well in the washing machine. So, we switched to eco-polyfill because it wouldn’t do much good to have a beautiful piece that doesn’t last. Also, we are excited to be switching to a biodegradable plastic packaging for our fabric items coming out of India. That change will be made in 2019, now that we have the option available. We revisit our products with every run and try to improve where there’s space.
– LET US KNOW A LITTLE BIT ABOUT THE RANGE OF ECO PRODUCTS AVAILABLE?
Our paper products are manufactured in China by Leo Paper, who are socially conscious, and use FSC certified papers, and environmentally friendly inks. Our fabric products are made in India. The factory is GOTS certified and follows ethical manufacturing processes.
– WHAT WERE THE BIGGEST CHALLENGES YOU FACED WHEN TRYING TO GROW THE BRAND?
When one is growing a business, there’s a temptation to make more products than necessary just to increase sales. We try to design products thoughtfully, and make sure that the things we make have a right to exist! This process is slower than the traditional curve, and that’s the most difficult part – patience!
Wee Gallery – Beautiful black and white toys, room decor, flash cards to stimulate baby’s visual development and perception. The perfect present for newborns and kids. Visit the official website to find out more.