Lancôme invited real women, each kicking ass in their real lives, to be part of their Teint Idole Ultra Wear Foundation campaign presenting the widest shade range from any makeup brand, period. They found the shade, the women found their power. Displays were placed around London – take a look at behind the scenes for Samata’s shoot here.
Samata is shade 10 and my super power is ‘Consciousness’. From working with ethical fashion on the Oscars red carpet with Suzy Amis Cameron across to empowering women; she is intuitive and wants to be part of movements or projects that truly make a difference in the world.