Los Angeles, 5th March 2024 – BLACK PEARL, the pioneering cultural sustainability organization dedicated to redefining the landscape of sustainability and culture is excited to announce the launch of a first-of-its-kind Sustainable Style Guide For Everyone. The need to shift to a more sustainable way to enjoy fashion remains urgent, yet the fractured sustainability efforts[…]
Common Ground is the highly anticipated sequel to the juggernaut success documentary, Kiss the Ground, which touched over 1 billion people globally and inspired the United States Department of Agriculture (USDA) to put $20 billion toward soil health. By fusing journalistic expose’ with deeply personal stories from those on the front lines of the food[…]
The Global Climate Action (GCA) High-Level Event (Closing) held at the UN Climate Change Conference COP28 UAE, convened a coalition of influential voices dedicated to steering the world towards a sustainable future. The event, hosted at Expo City Dubai, marked a critical milestone in global efforts to address climate change. In a momentous gathering at[…]
The event brought together celebs such as Billie Eilish, Benny Blanco, and Alicia Silverstone for a night of environmental awareness and sustainability. Support + Feed, an organization committed to mitigating climate change and increasing food security through the promotion of plant-based food, hosted its first-ever annual fundraiser and intimate plant-based dinner in the heart of[…]
STAR-STUDDED BLACK CARPET AT THE 5TH ANNIVERSARY OF VEGAN FASHION WEEK IN LOS ANGELES LOS ANGELES, Tuesday, October 10 – Vegan Fashion Week (VFW), the world’s leading ethical luxury event celebrated its 5th Anniversary with a grand show of compassionate fashion, featuring a host of celebrities who came out in support of the sustainable fashion[…]
Milan, ITALY – October 19, 2023 Samata Pattinson, CEO of BLACK PEARL, Stuns in Archive former own-brand as a Sustainable Style Statement at the CNMI Fashion Awards *Milan, Italy – September 15, 2023* – The 2023 CNMI Sustainable Fashion Awards witnessed a remarkable moment when Samata Pattinson, the CEO of BLACK PEARL, graced the event[…]
*New York City, NY – September 15, 2023* – Samata Pattinson, renowned Cultural Sustainability Pioneer and CEO of BLACK PEARL, played a prominent role at Climate Week NYC 2023, one of the world’s most significant annual climate events, which took place from September 17th to 24th. Climate Week NYC, organised by the Climate Group, united[…]
FOR IMMEDIATE RELEASE  Contact: Betina Baumguarten, betina@newstandardinstitute.org  The Act on Fashion Coalition Celebrates Momentum Around the Fashion Act at the Edition Hotel and Announces The Ambassador Circle  The bill (S4746) aims to regulate the unchecked global apparel industry by requiring global brands meet environmental and labor standards.  New York, NY (September 13, 2023) — Announcing[…]
Billie Eilish’s climate action event Overheated returned to the capital this week. The singer helmed the themed day of talks in the city on Wednesday (August 30). Having first hosted the Overheated event at London’s O2 Arena last year, the capital welcomed the climate-focused day back for another year. Instead of the world-famous music venue,[…]
Billie Eilish’s OVERHEATED climate action event is returning to London, it will be taking place on August 30. Climate activists, musicians along with other leading voices will be in attendance for a day which will be “filled with discussion, community building and resources to help tackle the climate crisis, roller skating and delicious plant-based food”[…]
Samata Pattinson is officially a TEDx Speaker, joining the likes of coach Regina Louise, Thomas Dambo – Artist & Founder, Alissa Adams – Chief Operating Officer, to Euphoria Executive Producer Will Greenfield, Artist Hannah Stelter, and more for TEDxFargo’s ‘Going to the edge’ summit in July 2023. TEDx is an international community that organizes TED-style[…]
Samata Pattinson hosts Global Fashion Summit in Copenhagen. The summit convened over 1000 revered representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, under the patronage of[…]
The United Nations Conscious Fashion and Lifestyle Network Annual Meeting welcomed advisory committee members and registered partnerships by industry stakeholders, industry leaders, media and United Nations representatives to highlight actions, solutions, and progress from the fashion and lifestyle sectors to advance sector engagement in the implementation of the Sustainable Development Goals. Considering the fashion and[…]
Samata honoured with invitation to speak at The New Horizons in Conservation Conference, a global conference featuring speakers and participants from around the world. Despite the urgent need to bring greater DEI awareness to more people, it is important to acknowledge progress. It is heartening to see the growing interest in DEI amongst environmental organizations[…]
New podcast interviews up: Publication: Conscious Chatter Story: Sustainable Style Guide & how it’s being distributed to all attendees of Academy events this Oscar® season & the power of generative conversations Journalist: Kestrel Jenkins Published: 12 March 2023 Link Publication: National Public Radio (NPR) Story: Sustainable fashion will be in the spotlight at this year’s Oscars[…]
MARCH 9th, 2023 (LOS ANGELES) —  Suzy Amis Cameron’s RCGD Global Pre-Oscars Annual Celebration of sustainable fashion returned to Los Angeles on the 9th of March. The highly anticipated evening in partnership with long term partner TENCEL™, leading textile fiber brand by Lenzing, and new partners Sustainable Apparel Coalition and VeriSwype brought together friends and[…]
A dear friend created this amazing space for me and I’m so grateful to her for doing so. Fashion can take you on some incredible journeys – and she has helped a really cool one to spotlight the amazing sustainable stories we love to tell. It is a space that allows users to learn about fashion[…]
Suzy Amis Cameron, Tati Gabrielle, R’Bonney Gabriel, Nikki Reed, Bailey Bass and Samata Pattinson to co-host RCGD Global Pre-Oscars Annual Celebration in Hollywood, Los Angeles on 9th March 2023 Samata Pattinson, Zoe Saldaña and Suzy Amis Cameron at 2022 RCGD Global’s Pre-Oscars Annual Celebration in Los Angeles. 1ST MARCH, 2023 (LOS ANGELES): RCGD Global, official[…]
January 18th, 2023: RCGD Global and Fashion Takes Action partner to deliver accessible digital video series to introduce sustainable fashion to educators and across communities. Designed for those from the elementary to the post-secondary level, the video series is set to launch on January 18, 2023 at fashionimpacts101.com. RCGD Global has been pioneering in the[…]
HOLLYWOOD, CALIFORNIA – DECEMBER 12: (L-R) Samata Pattinson, Suzy Amis Cameron and Zoe Saldana attend 20th Century Studio’s “Avatar 2: The Way of Water” U.S. Premiere at Dolby Theatre at Dolby Theatre on December 12, 2022 in Hollywood, California. (Photo by Frazer Harrison/WireImage) HOLLYWOOD, CALIFORNIA – DECEMBER 12: (L-R) Suzy Amis Cameron and Samata Pattinson[...]
LONDON, 6th December 2022 Samata Pattinson represented her RCGD Global initiative, promoting the company’s newly launched sustainable style guide. Whilst dressing sustainably, she stunned on the red carpet at “AVATAR: The Way of Water” wearing a beautiful blue gown by KASIA KULENTY. Inspired by the rich hues and centuries-long weathering of walls in Yucatán, Mexico,[…]
Samata invited to speak at COP27 at a showcase for the Entertainment & Culture sector hosted by @unclimatechange at the @cop27_egypt in the Blue Zone. The goals of the showcase were to: 🔹 Uplift existing and emerging interdisciplinary initiatives decarbonizing the sectors as well as implementing further sustainability actions across the industries. 🔹 Provide a[…]
Samata Pattinson, CEO of RCGD Global and Jury Member of the CNMI Sustainable Fashion Awards 2022, attended the ceremony in Milan, wearing an archive certified silk dress from Vivienne Westwood (a personal and favourite item from her wardrobe). Pattinson accessorized with a clutch from Soli & Sun and a headpiece she repurposed herself from a […]
OVERHEATED LIVE – RCGD Global Focus on Fashion with Tati Gabrielle and Eshita Kabra-Davis
RCGD Global and Red Carpet Green Dress partner to deliver Overheated, an event bringing together climate activists, musicians, and designers to discuss the climate crisis and their work to make a difference. Billie Eilish is putting her global fame to good use to help the environment. The singer is one of the top-line presenters at the[…]
Samata publishes open letter to the fashion industry, ‘Dear Fashion, We are not your immigrants, and you are not our Expats‘.        
Suzy Amis Cameron’s RCGD Global Pre-Oscars celebration of sustainable fashion returned to Los Angeles on Friday 25th, March. The highly anticipated evening in partnership with TENCEL™ and CLO Virtual Fashion™ brought together friends and supporters of the organization to promote sustainability advances over the past two years within the design community. The evening also premiered[…]
“I am thrilled to wear @chinelobally for the 94th Annual Academy Awards. The black gown is made from @tencel_global and features the beaded symbol of Sankofa. As a British born Ghanaian on a journey of self discovery this concept felt like the perfect symbol to collaborate with my Nigerian sister at the design helm. Sankofa[…]
MARCH 25th, 2022 (LOS ANGELES) —  Suzy Amis Cameron’s RCGD Global Pre-Oscars celebration of sustainable fashion returned to Los Angeles on Friday 25th, March. The highly anticipated evening in partnership with TENCEL™ and CLO Virtual Fashion™ brought together friends and supporters of the organization to promote sustainability advances over the past two years within the[…]
Samata featured in Wherever Magazine, ‘Bringing Sustainability to Hollywood’ March Edition Featured page 20-23.
Samata’s feature in the Means & Matter podcast, brought to you by Bank of The West. British-born Ghanaian fashion entrepreneur Samata brings a passion for sustainability and global sensibilities to her fashion leadership. She evangelizes about the environmental impact of fashion. She encourages women (and herself) to consider the sustainability of their work-life balance. She[…]
Fashion’s big potential as a sustainability role model – Fashion has been busy setting climate goals, but there’s movement for the industry to promote sustainability as a cultural currency. Read Samata’s interview here.
In 2020, SHEChangesClimate was founded by Antoinette Vermilye, Bianca Pitt and Elise Buckle, with the aim to bring diversity and inclusiveness, transparency and accountability to the COP negotiations on Climate Change. The Steering Committee for SHEChangesClimate consists of Nicole de Paula, Cindy Forde, Esmeralda de Rethy, Jessica Sweidan, Rachel McClelland, Karla Morales-Lee, Georgia Elliott-Smith and[…]
Samata joined a host of sustainability experts sharing insight in W Magazine. Coverage: W Magazine Print & Online Story: The Fabulous Side of Sustainable Fashion Journalist: Andrea Whittle Published: 17 September 2021
On the SheerLuxe Show, Charlotte Collins is back with sustainable fashion, summer beauty and the best holiday reads – plus, a full-body workout. First, Charlotte chats to Samata, CEO of Red Carpet Green Dress, a trailblazer for eco-conscious fashion who’ll be sharing her tips for shopping more sustainably. Later, watch what happened when we joined[…]
As part of a new creative partnership with sustainability platform @moreorlessmag 👓, @FARFETCH interviewed a cast of climate-conscious creatives who love fashion and love the world including sustainability advocate Samata. Featured in the video series are eight people who have all made deliberate decisions about how to be positively conscious with their fashion choices. With[…]
Celebrating the spirit and the importance of DIY and materials that are built to last, this series piece is a beautiful way to make the conversation more relatable and tangible with Samata for LEVI’S x i-D GUi-DE TO BUYING.
Showcasing ‘Conscious Fashion’ For 2021 Oscars, Experts say the fashion industry is a major cause of pollution, and with all eyes on the Oscars red carpet Sunday, one organization is showcasing “conscious fashion.” Danya Bacchus reports for CBS2.
Scaling Up or Selling Out: How Can Sustainable Labels Credibly Collaborate with Big Brands? Samata thoughts in Business of Fashion piece, read more here.
Red Carpet Green Dress Is Bringing Sustainability To Luxury Fashion Nearly every conversation about the fashion industry’s need to be more sustainable points to fast fashion as a key adversary, conjuring images of landfills brimming with pieces from seasons past, and highlights brands known for small-batch production and eco-friendly practices as alternatives. While this attention[…]
CNN’s Chloe Melas interviews Suzy Amis Cameron, founder of Red Carpet Green Dress and CEO Samata Pattinson ahead of the 2021 Oscars.
The red carpet remains a part of the Oscars this year, but with attendance limited by coronavirus pandemic protocols, there will be fewer stars and fewer garments. But there is still going to be room for “green” garments made out of recycled or repurposed clothes. Oscars is going green to play a part in saving[…]
Rothy’s has a new expert-rich sustainability council. Announced formally on Tuesday, the council consists of eight members, including five experts in the fields of fashion and sustainability and three members from Rothy’s. The council’s reveal coincided with the news of Rothy’s three-year circularity program for its shoes where the company pledges to reach circular production by[…]
Are you on Clubhouse, find Samata here.
KeiSei Mag is a digital sustainable fashion and lifestyle magazine, presents easily digestible inspiration for the reader pursuing and ethical and mindful way of living, from a positive and non-judgemental place. Read the ‘6 Inspiring Women talk about Female in Business and Sustainability’ interview with Samata here.
Today we celebrate International Women’s Day. Observed annually on 8th March, it is a day to mark the value and accomplishments of women, as well as the continued struggles they face all over the world. It is both a celebration and a call to action, with a fundamental goal to empower women and girls globally. Global[…]
10 Women Share What International Women’s Day Means To Them This year’s International Women’s Day is unlike any other. As the impact of the pandemic is felt around the world, it’s estimated more than three-quarters of Covid-related job losses have affected women and girls. So we thought it pertinent to ask some of the most[…]
Can Regulation Transform Fashion? By Ruth MacGilp The fashion industry contributes around 4% of all global greenhouse gas emissions and is the second highest risk category for modern slavery. What’s more, the industry employs an estimated 2.4 billion people, and in 2018, was valued at $1.4 trillion. So, as influential policymakers across the world turn[…]
The fashion industry’s efforts to become more sustainable were in danger of derailment during the coronavirus pandemic. However, recognising that sustainability is a business imperative, many brands and retailers continued to invest in cleaning up their supply chains and introducing new models of working, despite the unprecedented trading conditions. Covid-19 has presented unforeseen challenges for[…]
Samata joined NBC New York’s New York Live show for a special segment on Red Carpet Green Dress and sustainable fashion. She was interviewed by Jacque Reid, host of NBC’s New York Live and The Hub Today, as well as  the”Reid This/Reid That” podcast with MSNBC’s Joy Reid. Watch the segment here.  
Samata joining The Sustainable Fashion Forum ‘Take Action’ panel  for the ‘Our Closet of The Future’ Summit… The Closet Of The Future Summit is a one-day online event exploring circular fashion in partnership with Thred Up. The event will be a fun and energising day dedicated to making circular fashion more accessible. The summit will[…]
Welcome to the new look SamataHome.com, take a look at all of the new sections including About, Video, Podcast, Melanin & Culture Lens, Coverage, Empowerment Corner, Published Works & Dossier. SamataHome.com is a portal for Samata’s work and personal style, a board for curated sustainable fashion insight, anda central hub for the like-minded people to discover and connect.  
Ask the charismatic Samata Pattinson, CEO of Red Carpet Green Dress (rcgdglobal.com), why we need to think about what we wear and her response is emphatic: ‘Because the world is on fire and we need to put it out, by reducing our carbon footprint.’ Here she shows us how to rethink our wardrobes, one step[…]
Samata included on LOHAS Magazine’s ‘Green Women Power List 100’ with an incredible group including Jane Goodall, Susan Rockefeller, Marina Abramović, Lil Miquela, Clare Farrell of Extinction Rebellion, Lindita Xhaferi-Salihu of UNFCCC, Samata Pattinson of Red Carpet Green Dress, Marie-Claire Daveu, Ellen MacArtur, Barbara Finamore of NRDC, Lisa Jackson of Apple, Thirza Schaap of Plastic[…]
Inspiring ‘A Letter To Myself…’ WOTC magazine feature for Samata to celebrate the Entertainment industry and Black History Month. Samata was one of 33 exceptional girls and women of colour forming part of the ‘A Letter to Myself’ campaign. Read link here.   View this post on Instagram   A post shared by Samata (@iam_samata)
Dear Community, We wanted to wish our community a Happy New Year ahead. We also wanted to take a moment to appreciate the fact that we have all made it through one of the most challenging years of our lifetimes. We feel gratitude and humility in equal measure. As an organisation, we want this new[…]
Samata joined Lagos Fashion Week as a panelist on ‘Sustainability and the Circular Economy’ at the Fashion Business Series. Taking place during Lagos Fashion Week, Fashion Business Series invites stakeholders across Fashion, Beauty, Tech and more to convene with other industry insiders and invite guests to exchange ideas, network and contribute to conversations surrounding central[…]
The Hey Mama Summit was an immersive summit for working mothers to connect and supercharge themselves — creatively, strategically, and personally. The day’s dynamic programming featured brilliant and disruptive business minds leading attendees through explorations of everything that’s top-of-mind for working moms. Samata joined the likes of Serena Williams, Hannah Diop, Founder of Sienna Naturals,[…]
Samata Pattinson è l’attivista impegnata per un cambiamento nella moda sostenibile La CEO dei Red Carpet Green Dress ha raccontato a Harper’s Bazaar Italia cosa significhi moda responsabile e come si possa fare la differenza in questo campo. Read article here.
Two of our time’s trailblazing female leaders Samata Pattinson, CEO of Red Carpet Green Dress, and Omoyemi Akerele, Founder and Executive Director of Lagos Fashion Week and Founder of Style House Files, meet to discuss fashion’s influence on lifting the African continent, social justice and privilege, policy, and the broader definition of value. Together, they[…]
On October 6th, the Levi’s® brand is launching Levi’s® SecondHand in the US as a part of the company’s larger commitment to making fashion sustainable and circular. This will be the first-of-its-kind buy-back program for a global denim brand, enabling customers to purchase second-hand jeans and jackets on Levi.com while also allowing our customers to[…]
  Read full post here.
RCGD CEO Samata sat down with designer, actress, singer-songwriter Nikki Reed to have a chat about all things sustainability related. They talked social justice, parental visions for our kids and how important it has been to tackle how we are seeing the world. Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation, founded[…]
Here’s How Samata is Expanding Fashion’s Sustainability Conversations written by Michelle Garay Link here.
Black designers lead push for a more diverse fashion industry BY THIN LEI WIN AND NELLIE PEYTON 6 AUGUST 2020 British-born Ghanaian designer Samata Pattinson taught herself to sew, launched her own label before the age of 30 and now runs an initiative showcasing sustainable fashion on the Oscars red carpet. Full article here.
I found this throwback of an interview I did about ‘Women in Broadcasting’ and the portrayal of women in the media. I can’t help but draw parallels to what we are trying to say right now, all around the world.⁣⁣⁣ The message being, that we should not need to be reinforced by anyone to be[…]
Red Carpet Green Dress CEO to join esteemed panel for 2020 Sustainable Fashion Forum. The Sustainable Fashion Forum is a power-packed conference and online community where curiously passionate individuals — of all industry levels — gather as a community to connect, inspire, and offer fresh perspectives on the issues and trends influencing ethical and sustainable[…]
Samata wore a Laura Basci couture dress, hand-beaded in Basci’s studio in Los Angeles to the Annual Academy Awards. Laura Basci is a Swiss fashion designer based in LA who focuses on using sustainability in her work. It is the brand’s mission to combine luxury designs with environmental consciousness. Blush, hand-beaded dress with rose-gold metallic[…]
Panel discussion: The power of creatives from Copenhagen Fashion Summit on Vimeo. Fashion designers hold the power, but how are they leveraging that power in their creative process to make items that we all fall in love with and that make sustainability cool? Stephen Fairchild, Chief Creative and Brand Officer, Pandora Christopher Raeburn, Creative Director,[…]
Celebrating 10 years of sustainable fashion, author, actor and environmental advocate Suzy Amis Cameron hosted her annual Red Carpet Green Dress (RCGD) Pre-Oscars Celebration in partnership with TESLA, Absolut Elyx, AMUR and AKA West Hollywood at the Albright Fashion Library in Beverly Hills. RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet[…]
Copenhagen Fashion Summit has established itself as the world’s leading business event on sustainability in fashion. In partnership with a group of Strategic Partners, currently counting the industry leaders Kering, H&M, Target, BESTSELLER, Li & Fung and Sustainable Apparel Coalition, Global Fashion Agenda spearheads the fashion industry’s journey towards a more sustainable future.
The AMUR X RCGD Capsule collection is available in Bloomingdales. Samata is pictured wearing pieces from the collaboration. Amur believes nature is the ultimate luxury. The interplay between creativity and the environment is essential to the brands worldview. Photo credit: Jose Perez The AMUR x RCGD collection is comprised of nine styles which include separates[…]
Samata styled by @AlbrightFashionLibrary for Oscars 2019. The Albright Fashion Library is a real ecological fashion secret. Somewhere top stylists and celebrities go when they want something different for the red carpet. To the archive of more than 35,000 items from off-the-runway couture to vintage-wear,  the model of the Albright Fashion Library is one of great[…]
Samata wear AMUR X RCGD, a capsule collection in collaboration with Suzy Amis Cameron’s Eco-Fashion Campaign, Red Carpet Green Dress. The collection titled AMUR x RCGD, is comprised of nine styles which include separates as well as dresses all made from sustainably sourced materials. Notable fabrics include GOTS certified organic cotton, regenerated duchess satin made from[…]
THE TRIBE™ Empowerment Journal, by Samata, signals the beginning of the ‘I Am Enough’ era for women. Now available, worldwide! The powerful yet simple 432-page morning journal helps you to appreciate yourself and realise your own positive definition of empowerment. The ask is simple: Write down one kind thing about yourself each day, nod at your[…]
The Merit Club is an online members’ club for women, with a mission to help enliven schedules and enrich lifestyles while connecting women to a striving community through curated events. Click image below to read Samata’s inteview.
LOS ANGELES, CALIF. (MARCH 3, 2018) — Suzy Amis Cameron, founder of the ethical fashion initiative Red Carpet Green Dress (RCGD), was honored this evening by MAISON-DE-MODE.COM at the first annual gala at the “Celebrate Sustainable Style” event held at The Sunset Tower. Many celebrities and industry executives came out to support Amis Cameron including[…]
My gorgeous dress for tonight is from NYC brand AMUR! The brands name stands for Mindful Use of Resources (AMUR) and was born from the concept that great style does not have to come at the expense of our environment. In the words of creative director Sofia Shannon “Nature is the ultimate luxury…” and the[…]
LOS ANGELES, CALIF. (March 1, 2018)— In anticipation of the 90th Academy Awards® airing on Sunday, March 4 on ABC, last night nearly 200 people gathered together in support of Suzy Amis Cameron’s 9th Annual Red Carpet Green Dress (RCGD) campaign. The celebration was held in the Hollywood Hills at the private residence of Jonas[…]
VMM stands for Voix Meets Mode which translates as ‘Voice Meets Fashion/Art/Style/Design/Innovation/Creative Brilliance’. Conceived, birthed and self published by Thomasina-Stephanie Legend, VMM is an independent London based bi-annual print magazine created for and dedicated to ‘Creative Minds’. The magazine is designed as a remedy offered to the creative industry and culture enthusiasts alike, inviting them[…]
Stars, filmmakers, and philanthropists strolled down an appropriately green carpet and gathered in a vast hangar at Santa Monica airport for this year’s Environmental Media Association awards on Saturday night. Among the honorees at the ceremony, which recognizes both individuals and corporations who have demonstrated a commitment to protect the environment through their work, were[…]
Photo credit: Cristina Rossi Photography. Find behind the scenes here and see Women For Women’s official report here.
AWE: Alive We’re Empowered is a fine jewellery company that honours and celebrates the triumphs of individuals. The distinctive AWE medallion, developed by Founder and Creative Director Jill Johnson, is both an expression of her personal journey as a three-time cancer survivor, as well as a universal symbol of strength, hope, and resilience. The four droplets[…]
Lancôme invited real women, each kicking ass in their real lives, to be part of their Teint Idole Ultra Wear Foundation campaign presenting the widest shade range from any makeup brand, period. They found the shade, the women found their power. Displays were placed around London – take a look at behind the scenes for[…]
HelloGiggles is a positive online community for women (although men are always welcome!) covering the latest in beauty, fashion, lifestyle, female empowerment, culture, relationships, friendship, careers, and issues that matter most to young women’s lives. Read Samata’s interview with Hello Giggles online here, written by Gabriela Hestik.
Samata has teamed up with online retailer Wolf & Badger to share some recommended brands and ethical picks. Home to some of the coolest independent brands in town, Wolf and Badger stock a large number of brands doing things ethically and sustainably. Wolf & Badger will also be offering a discount of 10% off any item[…]
Throwback to our squad last Sunday at the #AliensLive performance at the Royal Albert Hall – makeup by @OliverMakeUpIsArt. I was talking to her about it (I'm about to start reading it myself) and Vivienne's new book is scorching to say the least and one of her most personal pieces yet. Vivienne Westwood began Get[…]
Samata writes sustainable style diary for Huffington Post; click here for links.
The 2016 Environmental Media Awards took place on October 22 at Warner Brothers Studios in Los Angeles. Producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. The awards recognize the huge influence entertainment wields over the public and how that can[…]
Image courtesy of Getty and Nathan Wang.
London Fashion Week sustainable style files live on Huffington Post. For detailed breakdowns of Samata’s looks, click here. Photo credit: Abdiwali Samatar
The WGSN Futures Awards 2016 took place at 8 Northumberland Avenue, London on 26 May 2016 where some of the world’s leading fashion innovators were recognised in a star-studded ceremony hosted by broadcaster and designer Fearne Cotton. With the hall of fame award going to British Vogue’s Alexandra Shulman & a celebration of the most innovative[…]
Fashion Designer’s Resource Book author Samata has launched a blog series, in association with Bloomsbury Publishing, to celebrate Graduate Fashion Week. In a series of blog posts written exclusively for Graduate Fashion Week in association with Bloomsbury Publishing, author and fashion entrepreneur Samata shared some of her own tips and advice for emerging designers starting out[…]
The Copenhagen Fashion Summit is the world’s largest event on sustainable fashion. The Summit contained an eight-hour dense programme with a total of 52 speakers and panellists. Among these were Renzo Rosso from OTB Group, Vanessa Friedman, fashion director and chief fashion critic of the New York Times, Suzy Menkes, Vogue international editor, Hannah Jones, CSO[…]
The Store and Brewer Street Car Park presented the #SheInspiresMe Car Boot Sale in Aid of Women for Women International, Samata’s chosen charity. Find out more here.  
I am so proud to have worked with the brilliant duo – Suzy Amis Cameron and Brandon Hickman, to co-produce the short video, Designing Change. This entire short focuses on Red Carpet Green Dress, the sustainable fashion campaign founded by Suzy Amis Cameron. We are officially on IMDB now too. Watch the video which includes my interviews with Dame[…]
Find out more about Red Carpet Green Dress, founded by Suzy Amis Cameron and directed by Samata, here.
Red Carpet Green Dress hosted the official Pre-Oscar Celebration in Malibu, California; guests in attendance included James Cameron, Suzy Amis Cameron, actress Lily Cole, campaign director Samata, EKOCYCLE’s Adam Derry alongside sponsors Earth Friendly Products. Find out more about the campaign here.
For Women By a Woman: Okapi celebrates independent women with Icons campaign.
Eco-Artist Jason deCaires Taylor casts Samata as part of Raft of Lampedusa tribute; find out more here.
Celebrating the release of Candid Magazine’s 12th issue–The Fashion Issue–and the launch of the AW16 Grooming Room, a rooftop party at Century Club ushered in the 8th season of London Collections: Men. Photographs by Jordan Warf-Young Actor and Candid cover star, Jeffrey Postlethwaite was in attendance along with singer, Elyar Fox; artist, Philip Colbert and[…]
The Vuelio awards celebrated the UK’s leading blogs, reflecting and rewarding the various, vital contributions – societal, commercial and cultural – that UK bloggers are making every day, covering a plethora of topics ranging from fashion and beauty, to politics and food.  See Samata’s articles for the platform here and here. Find out more about the awards[…]
Red Carpet Green Dress celebrated the sixth consecutive year of the sustainable design campaign with a gala at the Chateau Marmont’s legendary Penthouse 64. The event also signalled the launch of the exclusive capsule collection ‘No Red Carpet Needed’, a collaboration with Reformation, the uber-cool brand worn by the likes of Taylor Swift, Rihanna, Rosie[…]
Grateful to work with Gina Rodriguez and Jake McDorman this year for Suzy Amis Cameron’s project, Red Carpet Green Dress – they were incredibly gracious and a perfect fit this year. Here are some highlights of the Red Carpet Green Dress campaign (and my walk down the red carpet at the Oscars); thank you to[…]
NMS Video, thanks to our Red Carpet Green Dress sponsors.
Suzy Amis Cameron announced a collaboration between her eco-fashion campaign, Red Carpet Green Dress, and the sustainably-minded, LA-based brand Reformation today in Los Angeles. The collection, titled No Red Carpet Needed, is comprised of six dresses loosely inspired by previous Oscar gowns from Red Carpet Green Dress and will be exhibited at the 2nd Annual[…]
The People Magazine Awards ceremony was hosted by Nick Cannon at The Beverly Hilton Hotel, Los Angeles, NBC, People and Dick Clark Productions collaborated on the two-hour special. The awards recognized the year’s most influential celebrities and most talked-about people in pop culture with awards including the Biggest Phenomenon of 2014 and the year’s Most[…]
Spice TV’s ‘URBAN SPICE’ show included the best action and highlights from NYFW and LFW SS15 including special coverage of Serena Williams x HSN, Felder Felder, KTZ and Holly Fulton. Watch Samata’s interview with SPICE TV, Africa’s No.1 Fashion & Style Destination from 10:06.
Samata has been highly commended in the Inspirational Speaker category as part of the LCF Careers Industry Partner Awards. The Awards celebrate all the work businesses and industry insiders have done with LCF students, find out more about the honour here.
Lux & Eco contacted the people that inspire them the most to create a team of VISIONARIES and celebrate their initiatives to change the world, Samata was one of those people.
During London Fashion Week I was taken aback by how many  To describe this behaviour I came up with the phrase ‘Eco Ghosting’, which refers to mainstream Ready to Wear designers incorporating sustainable practices as good business practice. Read Samata’s full article for the Guardian on Eco Ghosting here (a phenomenon she describes as designers working in[…]
EATx Feeding the 9 Billion: Leveraging  Healthy Sustainable Diets for Climate Change Mitigation, Environmental Protection and Public Health Benefits at the UN Headquarters, NYC. The reception was hosted by The EAT initiative, The Norwegian Ministry of Foreign Affairs, The United Nations Non-Governmental Liaison Service (UN-NGLS), The Sustainable Development Solutions Network (SDSN),The Environmental Defense Fund and the The Avatar Alliance Foundation.[…]
As style fiends rub their hands in glee over this week’s pre-Oscar fashion parade, Suzy Amis Cameron, wife of James Cameron, took the opportunity on Thursday 27th February to relay an important message about the importance of sustainable clothing on the red carpet. The Red Carpet Green Dress 5th Year Anniversary video features Suzy Amis Cameron,[…]
London’s creative elite turned out to celebrate the launch of a new private members’ club for the eclectic literary and design communities, The LIBRARY London.
This year we celebrated the 5th year of Red Carpet Green Dress and saw Olga Kurylenko and Kellan Lutz walking the carpet for Red Carpet Green Dress.  Each year Suzy Amis Cameron’s project Red Carpet Green Dress has debuted stunning and sustainable fashion on the red carpet at the Oscars, most recently under the mentorship[…]
Cision is a leading global provider of media relations services and solutions for public relations professionals; Samata’s article ‘Social media strategy for the fashion industry’ focuses on how fashion industry creatives can best use different social media platforms to their full potential. Pinterest allows me to create storyboards for inspiration, collate photographs of strong editorials for ideas and[…]
Samata’s ELLE USA feature is live here. As the headline suggests readers should add the Fashion Designer’s Resource Book to their summer reading list…we are inclined to agree. Looking to get ahead in the industry? Add the Fashion Designer’s Resource Book (Bloomsbury) to your summer reading list. The book breaks down the basics of the business and offers resources for just[…]
Extract: ‘Style is supreme in the world of fashion. Ethical companies must recognise this and focus on innovation to make sustainability on trend.  
Members of Hollywood’s elite gathered at the Warner Brothers Studios in Burbank, CA for the Environmental Media Awards on Saturday (September 29), to celebrate those among them most committed to protecting the environment. Honouring film and television personalities, productions, musicians and musical tours conveying environmental messages in the most creative and influential ways, Malin Akerman, Jessica[…]
Are you in NYC next week? Join Samata for a lively discussion as part of a Global Sustainable Design and Marketing panel alongside ‘Eco Fashion’ author Sass Brown, Lewis Perks (Cradle to Cradle) and Diane Ferraro. This will be a FREE event so, if you are in the NYC area, connect in with us here.
The ‘A Touch of Grace Gala’ in Monaco celebrated Princess Grace’s inspiring legacy with an exceptional three-day fundraising event to recognize the three main roles of Princess Grace’s life: Princess, Actress and Lady, and to honour her exemplary contribution to positive change. The three-day tribute to Princess Grace by Ladies and the City, started on Friday[…]
With H&M launching their Conscious collection and Suzy Cameron hitting the Titanic 3D red carpet in an eco glam dress, it’s never been chicer to be ‘green’! The green fashion movement is upon us and it’s being spearheaded by some of Hollywood’s leading ladies! Read InStyle’s article here.
Samata interviewed at Global Green’s Pre-Oscar Gala by OCTV™’s Green Carpet TV™; listed as the green event of Oscar Week 1,500 guests including celebrities, eco-luminaries and entertainment press from around the world gathered to hear the latest green messages from some of Hollywood’s biggest stars. The evening culminates with stellar music performances by headline performing[…]
Read interview here.
THE INDUSTRY, London’s premiere members’ organisation, connects the very people who are shaping the future of fashion, operating as a vetted members club, THE INDUSTRY caught up member Samata for an interview. Evolving the global fashion community and connecting those shaping the future of fashion the group operates as a vetted members club. Members include fashion[…]
We are running a special Christmas Giveaway, entering is easy – simply share this photo and share a few words about what Christmas means to you. Click here to enter, our Christmas giveaway ends on 20th December 2011.
The Fashion Business Club (FBC) rebranded as The Industry launched today at Swarovski CRYSTALLIZED™. Multiple award-winning British singer and songwriter, Kate Nash was The Industry’s guest, interviewed by top London fashion stylist, Rebekah Roy, renowned globally for her work across editorial, catwalk and music.
Samata was invited by Head of School Frances Corner to present the BA Fashion Design Collection of the Year at the London College of Fashion, the most prestigious award of the night.  The winner was Nova Chiu from Hong Kong whose phenomenal technical skill and creative flair earned her the top honour. London Colleg of Fashions’[…]
Fashion Bsuiness Club covers Samata’s appointment as Global Director of Red Carpet Green Dress. The exciting position will see Samata working on the global dress project with the aim to bring attention to the beauty and practicality of sustainable design to the red carpet, click here to read more about the project.
British designer Samata has won the Hollywood dress design contest Red Carpet Green Dress.  The winning dress was unveiled at the Global Green Pre-Oscars Party in February  following a competition requiring an eco-friendly dress made from natural, organic, or recycled fabrics to be designed for the red carpet of the pre-Oscar party. Samata, who entered[…]
The London College of Fashion MA show took place in the Raphael Gallery of the Victoria & Albert Museum. Matteo Molinari was the big story of the night at the London College of Fashion MA showcase last night – the menswear designer scooped the Collection of the Year Award with a collection featuring the clever use of crochet. I[…]
Running up to the fashion week the Fashion Business Club met for the first time this year to celebrate the club’s 5th year anniversary; this time around superstar designer Markus Lupfer was interviewed by FBC board member and Editor of VOGUE.COM, Dolly Jones.
Inside the Industry is a panel discussion which forms part of a year long series focusing on the role of young professionals in the fashion industry; delving into their experiences and celebrating their successes. Audience members had the opportunity to hear first hand the personal experiences of the speakers, receive advice on how to be[…]
In June of 2010, the Transatlantic Network 2020 spent 5 days exploring the challenges and innovations of the city of Chicago, and planning cooperative projects across the Atlantic to build positive social change. TN2020 is a network for action which brings together  emerging leaders from Europe and North America to revitalize transatlantic and global links[…]
Screen Nation organised the first summer party to be held in the audience of His Excellency Professor Kwaku Danso-Boafo, Ghana High Commissioner in the United Kingdom. As a high achieving individual of Ghanaian heritage, involved in the UK cultural and creative industries, Samata was invited to attend the and join other British based Ghanaian heritage talent. The event[…]