AWE: Alive We’re Empowered is a fine jewellery company that honours and celebrates the triumphs of individuals. The distinctive AWE medallion, developed by Founder and Creative Director Jill Johnson, is both an expression of her personal journey as a three-time cancer survivor, as well as a universal symbol of strength, hope, and resilience. The four droplets forming the centre of the medallion represent the elements of survival: blood, sweat, and tears. Samata was interviewed to be part of their online community, take a look at her interview by clicking image below.
AWE’s goal is to connect survivors through a single hashtag, as well as a single, stylish motif: The AWE medallion. Its four teardrops represent the blood, sweat, and tears (of sorrow and joy) that define each survivor’s journey:
Blood to remind us we’re alive and empowered
Sweat for the determination exerted
Tears of sorrow for the dark times overcome
Tears of joy in celebration of triumph