Samata Pattinson is a British-born Ghanaian entrepreneur working across fashion, film, and media. She is passionate about cultural sustainability, and connecting the dots between people, communities and the planet in the fashion, media and education world.
For 13 years, Samata grew and developed RCGD Global, a women-founded organization promoting sustainability within the entertainment and design worlds. Overseeing design, educational and commercial initiatives alongside delivering Red Carpet Green Dress at the Oscars, she led collaborations with creatives, brands and organizations from Ghana and Nigeria, across to Italy and New Zealand, working with established brands such as Louis Vuitton, Armani, and Vivienne Westwood, alongside small independent designers such as Laura Basci. Most recently, Samata wrote and delivered the Sustainable Style Guide for the 95th Annual Academy Awards, known as The Oscars.
A passionate educator, Samata recently developed the Billie Eilish ‘Climate and Fashion’ focus at the singers’ London Overheated Festival, speaking at 2021 The UN Climate Change Conference in Glasgow (COP26) as part of the SHE Changes Climate initiative, later delivering a keynote during 2022 United Nations Climate Change Conference or Conference of the Parties of the UNFCCC (COP27) in Egypt on Designing for Sustainability. Keep up with her sustainable fashion updates here.