Samata Pattinson, CEO of BLACK PEARL, Elevates Sustainable Fashion at CNMI Fashion Awards in Throwback from own brand old archives

Milan, ITALY – October 19, 2023 Samata Pattinson, CEO of BLACK PEARL, Stuns in Archive former own-brand as a Sustainable Style Statement at the CNMI Fashion Awards

*Milan, Italy – September 15, 2023* – The 2023 CNMI Sustainable Fashion Awards witnessed a remarkable moment when Samata Pattinson, the CEO of BLACK PEARL, graced the event wearing a gown designed from her own former clothing label archives as a powerful statement of sustainable fashion.


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In collaboration with the Camera Nazionale della Moda Italiana (CNMI), the Ellen MacArthur Foundation continues its commitment to championing the circular economy in the fashion industry. Samata Pattinson’s presence at the event symbolizes the intersection of luxury fashion and sustainability, setting a new direction for the future of the Italian fashion industry.

Pattinson’s choice to wear a gown she has worn numerous tme before underscores the significance of repurposing and cherishing timeless pieces, aligning perfectly with the circular economy’s principles of eliminating waste, circulating products, and regenerating nature. Her bold fashion statement highlights the opportunities within the fashion industry to embrace sustainability and drive transformative action.

In the words of Samata Pattinson, CEO of BLACK PEARL, “Archive fashion carries with it a profound impact on the sustainability of the fashion industry. It reminds us that style can be timeless, that each garment has a story to tell, and that fashion’s past can inspire a more sustainable future. By embracing vintage and archive fashion, we celebrate the artistry and craftsmanship of bygone eras, and we send a powerful message that sustainability and style can coexist harmoniously. It’s not just about wearing a piece of history; it’s about shaping the future of fashion with a reverence for the past.”

The CNMI Sustainable Fashion Awards, now in its sixth edition, celebrates the efforts of creative individuals who are leading the industry towards a regenerative future. Under the leadership of Andrew Morlet, CEO of the Ellen MacArthur Foundation, the Jury includes esteemed personalities such as Carlo Capasa, Simone Cipriani, Roberta Annan, and many more, all committed to recognizing and promoting sustainability in fashion.

Carlo Capasa, President of CNMI, commented on the importance of these awards, stating, “The CNMI Sustainable Fashion Awards are an important moment to recognize the work and commitment we carry out throughout the year on issues related to responsibility in fashion. This season we have selected about 30 finalists, out of a total of about 150 nominations. They are all examples who will tell us their stories that will be a wonderful source of inspiration for all of us.”

The CNMI Sustainable Fashion Awards continue to be a beacon of hope and inspiration for the global fashion industry as it strives to create a more sustainable and responsible future.

For more information on the 2023 CNMI Sustainable Fashion Awards, please contact CNMI.

Media contact:


Ike Liu – PR & Communications


*About the CNMI Sustainable Fashion Awards:*

The CNMI Sustainable Fashion Awards, in collaboration with the Ellen MacArthur Foundation, are an annual celebration of sustainable fashion. These awards recognize individuals and organizations that are pioneering innovative, sustainable practices in the fashion industry, aligning with the principles of the circular economy.


BLACK PEARL is a visionary cultural sustainability organisation founded by Samata Pattinson in October 2023. It seamlessly intertwines the realms of design, fashion, music, entertainment, and education into a vibrant tapestry of cultural sustainability, focusing on education, partnerships, content creation and community engagement. BLACK PEARL’s mission is to redefine the boundaries of sustainability and culture, demonstrating their integral connection. The organisation is deeply dedicated to inclusivity, diversity, and environmental responsibility, values that guide every aspect of its work. For more information, visit

*About Samata Pattinson:*

A British-born Ghanaian entrepreneur, BLACK PEARL CEO Samata Pattinson is dedicated to cultural sustainability and the vital connections between individuals, communities, and our planet. Formerly leading a women-led sustainability organisation for over a decade, she oversaw design, educational, and commercial initiatives while included driving sustainable fashion to the Oscars and educating design students in institutions around the world.

Samata’s leadership has fostered collaborations with global brands like Louis Vuitton, Armani, Tesla, and Vivienne Westwood, as well as smaller designers including Laura Basci and Benedetti Life. She has developed textile and merchandising offerings and established credible sustainability frameworks.

Samata authored the Sustainable Style Guide for the 95th Annual Academy Awards and pioneered the Billie Eilish Climate and Fashion focus at the singer’s London Overheated Festival in partnership with Maggie Baird’s Support+Feed. Her influence extends to COP26 for the SHE Changes Climate initiative and includes a keynote at COP27 on Designing for Sustainability.

She holds advisory and mentor roles at Cambridge University’s Institute of Sustainability Leadership and has spoken at the UN, Yale School of the Environment, SXSW, and the Global Fashion Summit. Additionally, she has addressed two sitting British Prime Ministers about sustainability. A producer, published author (THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing), Samata delivered her first TED talk in June. Pattinson contributed to the creation of the voting film ‘TEXAS,’ the sustainable design production ‘Designing Change,’ and the climate feature ‘Overheated.’

*About the Ellen MacArthur Foundation:*

The Ellen MacArthur Foundation is a global organization dedicated to accelerating the transition to a circular economy. With a mission to inspire a generation to re-think, re-design, and build a positive future, the Foundation works with businesses, governments, and academia to drive systemic change towards a circular economy.