African sustainable and african-american sustainability are not the same thing

This has been on my mind for a while. I say it because for a long time, operating in the sustainable fashion space I have come to acknowledge that many conversations about sustainability[…]

New website live

Welcome to the new look, take a look at all of the new sections including About, Video, Podcast, Melanin & Culture Lens, Coverage, Empowerment Corner, Published Works & Dossier. is a portal for Samata’s work[…]

Why you are sustainable doesn’t have to matter…

Why you are sustainable doesn’t have to matter. I am on my journey, not because I wanted to be a sustainability advocate (though I am now) but because I fell into this space.[…]

LOHAS Magazine ‘Green Women Power List 100’

Samata included on LOHAS Magazine’s ‘Green Women Power List 100’ with an incredible group including Jane Goodall, Susan Rockefeller, Marina Abramović, Lil Miquela, Clare Farrell of Extinction Rebellion, Lindita Xhaferi-Salihu of UNFCCC, Samata[…]

33 Inspiring Black Women ‘A Letter To Myself’

Inspiring ‘A Letter To Myself…’ WOTC magazine feature for Samata to celebrate the Entertainment industry and Black History Month. Samata was one of 33 exceptional girls and women of colour forming part of[…]

Black owned luxury

Let’s talk about black owned luxury Whilst we are facing an uncertain future, and the income disparity is set to be exacerbated, in 2019, the combined buying power of blacks, Asian-Americans and Native[…]

Samata joins Levi’s Secondhand Campaign

On October 6th, the Levi’s® brand is launching Levi’s® SecondHand in the US as a part of the company’s larger commitment to making fashion sustainable and circular. This will be the first-of-its-kind buy-back[…]

Sustainable Fashion Forum Virtual Summit

Red Carpet Green Dress CEO to join esteemed panel for 2020 Sustainable Fashion Forum. The Sustainable Fashion Forum is a power-packed conference and online community where curiously passionate individuals — of all industry[…]

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana Part 1

An Op-Ed on the intersection of Culture and Sustainability in Japan and Ghana by Samata A multicultural phenomenon, the global fashion industry provides sustenance to designers from a plethora of cultural backgrounds. Exploring[…]

Representation Matters In The Sustainable Fashion World

In 2009 the Nigerian writer Chimamanda Ngozi Adichie gave a fabulous TED talk called “The Danger of a Single Story,” – a moving piece about what happens when complex human beings and situations[…]