MARCH 9th, 2023 (LOS ANGELES) — Suzy Amis Cameron’s RCGD Global Pre-Oscars Annual Celebration of sustainable fashion returned to Los Angeles on the 9th of March. The highly anticipated evening in partnership with long term partner TENCEL™, leading textile fiber brand by Lenzing, and new partners Sustainable Apparel Coalition and VeriSwype brought together friends and supporters of the organization to promote sustainability advances over the past year within the design community, and to look ahead to new collaborations and activities that promote sustainable design choices.
Co-hosted by ‘YOU’ and ‘Uncharted’ star Tati Gabrielle, Miss Universe R’Bonney Gabriel, ‘AVATAR’ star Bailey Bass, Sustainability Advocate and Entrepreneur Nikki Reed and RCGD Global CEO Samata Pattinson, the evening included a very special tribute to the legacy of Dame Vivienne Westwood. Following Founder Suzy Amis Cameron’s OMD campaign, the meal served was plant-based and locally sourced.
As part of the tribute to Dame Vivienne Westwood, Tati Gabrielle read a quote from the iconic designer and wore one of her bespoke pieces that will be auctioned for The Vivienne Foundation. In addition, several Hollywood stars, including actresses Marlee Matlin and Priyanka Bose, RCGD Global Founder Suzy Amis Cameron and CEO Samata Pattinson came together to create a tribute film to Westwood which was screened during the celebration.
”Our Pre-Oscars Annual Celebration is one of my favorite evenings of the year as we gather friends, family and previous and current ambassadors for an evening of conversations, introspection and celebration. It is really enriching to hear what our community has to say during this event that is a melting pot of people from different cultures and experiences.” Suzy Amis Cameron, Founder of RCGD Global.
Attendees included: Tati Gabrielle, R’Bonney Gabriel, Bailey Bass, Chloe East, Nikki Reed, Ian Somerhalder, Paloma Garcia-Lee, Nico Greetham, Billy Zane, Elizabeth Rohm, Jeanell English and more.
“It’s been an honor having our co-hosts and ambassadors for this year’s edition with us tonight and being able to share one more year of work promoting sustainable fashion with our friends and family. We want to thank them all for their support, especially our long-term partner TENCEL™ and new partners Sustainable Apparel Coalition and VeriSwype.” Samata Pattinson, CEO at RCGD Global.
“It has been a privilege to partner with RCGD Global once again to bring together amazing talents, designers, and friends tonight. While we are proud to celebrate the many milestones we have achieved together in bringing sustainability to red carpets, we are also honored to pay tribute to fashion legend and pioneer of sustainable fashion, Dame Vivienne Westwood, who was a true inspiration for all of us at TENCEL™. Together with industry partners and talents, we hope to live up to her legacy by bringing positive impact to our planet through fashion,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.
Tonight’s celebration took place ahead of the 95th Academy Awards ® this Sunday, where RCGD Global and TENCEL™’s 4th annual Oscar® partnership gowns will be unveiled. The collaboration produces statement looks using certified wood-based botanic fibers. To qualify as a RCGD Global eco-conscious garment, each piece should be made from sustainable elements – including organic, recycled or repurposed materials. Other features include using hand-made craftsmanship details or small local production with a dedicated focus on minimal negative impact on the environment and people. The campaign focuses on social elements of sustainability including human resources, community impact, value cycle and legal frameworks. Ambassadors for the campaign this coming Oscar® Sunday include:
- Bailey Bass
- Chloe East
- Additional names to be revealed on Oscar® Sunday, March 12th, 2023.
The designers of each sustainable gown will be revealed on Oscar® Sunday, March 12th, 2023.
- END –
EDITOR’S NOTES
- RCGD Global Pre-Oscars Annual Celebration took place on Thursday 9th of March at The Eveleigh West Hollywood.
- Attendees included Tati Gabrielle, R’Bonney Gabriel, Bailey Bass, Chloe East, Nikki Reed, Ian Somerhalder, Paloma Garcia-Lee, Nico Greetham, Billy Zane, Elizabeth Rohm, Jeanell English and more.
- Oscars Sunday gowns to be unveiled on Sunday 12th on the red carpet.
- Red carpet imagery to be available immediately post Oscars.
- Limited interview opportunities may be available on a case by case basis.
About RCGD GLOBAL
RCGD Global is a women-led global change-making organization working from ‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world. Celebrating its 14th year of the Red Carpet Green Dress campaign initiative at the Oscars, RCGD Global was initially conceived as a design contest by Suzy Amis Cameron (actress, environmental advocate, and author) when faced with the lack of ethical fashion choices while attending global premieres of husband James Camerons’ ‘Avatar’. The organizations’ work has since developed to include collaborations with global and small independent brands, partnerships delivering sustainable design solutions such as regenerative materials, educational work with the emerging design community – including workshops, internships and work experience, and international design contest initiatives. Alongside a consultancy offering, RCGD Global’s R & D division delivers thought-leadership work for the industry, working with leading institutions such as Institute for Sustainability Leadership, University of Cambridge and University of California, Berkeley.
RCGD Global works to draw attention to the importance of more sustainable practices in the design world and to be part of bringing those solutions to a global, culturally diverse market. Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Laura Harrier, Emma Roberts, Marlee Matlin, Danielle MacDonald, LaKeith Stanfield, Camila Alves, and Naomie Harris have joined the campaign as representatives of its Oscars red carpet green dress initiative. RCGD Global’s work has been featured in VOGUE, Vanity Fair, W Magazine, People, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, Refinery29, The Guardian, ELLE, LA Times, The New York Times, Business of Fashion amongst others, across over 100 countries.
Helmed by CEO, Samata Pattinson, a prior winner of the Global Design Contest in 2011 with over a decade of experience, Red Carpet Green Dress unveiled its rebrand to RCGD Global in 2022, to fully encompass the multitude of spaces that the organization exists in with a focus on four core pillars:
> Collaborating with respected and mainstream platforms to foster sustainable conversations and action
> Developing accessible sustainable design solutions which create real effective change
> Being part of creating a more socially fair, equitable and representative industry
> Helping to find language to create change
Instagram – @rcgdglobal @redcarpetgreendress
Twitter – @rcgdglobal @redcarpetgreend
Facebook – @redcarpetgreendress
#RCGD
About TENCEL™ and TENCEL™ LUXE
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ LUXE and TENCEL™ for Footwear. Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
TENCEL™ LUXE branded lyocell filament yarn is derived from wood grown in sustainably managed forests, in line with the stringent guidelines of the Lenzing Wood and Pulp Policy. The silk-like continuous filament yarn is produced in an environmentally sound closed-loop process that recycles process water and reuses the solvent at a recovery rate of more than 99%. Registered with The Vegan Society, TENCEL™ LUXE filament yarn offers with its luxurious touch a botanic, biodegradable alternative to silk. Fabrics containing TENCEL™ LUXE filaments drape beautifully while offering natural comfort. Created to be versatile, TENCEL™ LUXE filaments can be made from 100% TENCEL™ LUXE and also blend superbly with other noble filaments and fibers such as silk, cashmere, linen or wool. TENCEL™ LUXE is a unique filament yarn created for the high-end fashion market under TENCEL™, the textile specialty brand of The Lenzing Group.
Instagram – @tencel_global, @tencel_luxe
Facebook – @TENCEL
About Sustainable Apparel Coalition
The Sustainable Apparel Coalition (SAC) is an independent and impact-creating organization that aims to lead the industry toward a shared vision of sustainability based upon a joint approach for measuring, evaluating, and improving performance.
As a non-profit organization, it has members from across the apparel, footwear and textile sector, but exists independently outside any one company so that it can drive progress. The SAC’s collective action efforts bring more than 280 global brands, retailers, manufacturers, NGOs, academics and industry associations together. They represent about half of the apparel and footwear industry along the whole supply chain – from sustainability pioneers to organizations just getting started.
Before the SAC existed, companies worked in a siloed way, using their own programs and measurements that lacked standardization and an ability to drive collective action. In 2009, Walmart and Patagonia identified this as a serious problem. Joining forces, they brought together peers and competitors from across the sector, to develop a universal approach to measuring sustainability performance and founded the Sustainable Apparel Coalition.
Instagram – @apprlcoalition
Twitter – @apprlcoalition
Facebook – @apparelcoalition
About VeriSwype
VeriSwype is a cutting-edge technology company that specializes in blockchain-based solutions for product tracking, verification, and consumer engagement. Founded by CEO and Korean immigrant, JeffJohn(JJ), VeriSwype is committed to promoting ethical business practices and empowering both brands and consumers to make informed decisions. With a mission to empower accountability, embrace transparency, and expect transformation, VeriSwype is paving the way for a more connected and sustainable future. Their innovative technology enables consumers to access exclusive content and engage with brands, influencers, and celebrities in a whole new way, while also preventing counterfeiting and ensuring product authenticity. VeriSwype is dedicated to fostering a more responsible and engaged community, and is committed to driving positive change in the industry.
Instagram – @VeriSwype
Twitter – @VeriSwype
Facebook – @VeriSwype
Media Contact Consumer Press:
Lois Clark
Co-Founder and Managing Director at In+Addition Communications
lois@in-addition.com
Federica Dell’Ungaro
Communications Manager at In+Addition Communications
federica@in-addition.com
Media Contact Trade Press:
Rita Ng
Lenzing – TENCEL™
r.ng@lenzing.com
TENCEL™ Media Contact:
Liz Roscoe
Brand and Communications Director – TENCEL™
liz@roscoe360.com