LONDON, 6th December 2022
Samata Pattinson represented her RCGD Global initiative, promoting the company’s newly launched sustainable style guide. Whilst dressing sustainably, she stunned on the red carpet at “AVATAR: The Way of Water” wearing a beautiful blue gown by KASIA KULENTY. Inspired by the rich hues and centuries-long weathering of walls in Yucatán, Mexico, each KASIA KULENTY collection embodies comfort in luxury, and is dedicated to the empowerment of both the wearer and creator of each cotton gown.
Every piece of KASIA KULENTY collections is a true example of mindful slow fashion – artfully hand-cut, sewn, braided, and then individually dyed by spirited local artisans, transforming meters of airy cotton into intricately constructed garments.
About Samata Pattinson
Samata Pattinson is a British-born Ghanaian entrepreneur working in the field of sustainability across design, media and entertainment.
As CEO of Suzy Amis Cameron’s RCGD Global, Samata has been bringing sustainability to the forefront of sustainability in conversation and action within the global apparel industry – collaborating and connecting with creatives from Ghana and Nigeria, across to Italy and New Zealand.
Conceived by Suzy Amis Cameron, RCGD Global has been dedicated to innovating and supporting the development of a more socially fair, equitable and representative industry, spotlighting sustainability through lenses of climate, biodiversity, and social justice to circularity solutions and representation, whilst collaborating with talent from 21 countries and counting. Under her leadership and since its inception, the organisation has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences with a focus on accessible sustainable solutions in areas ranging from climate to biodiversity. Samata has worked on several philanthropic and charitable projects including fundraising efforts in Sierra Leone for a public sanitation project, youth-focused mentoring work with Cambridge University and Centre for Sustainable Leadership, alongside work as an advocate, mentor or fundraiser for Women for Women International, UN’s Girl Up initiative, AWAJ Foundation and MUSE School Global.
Samata sits in leadership positions with Cambridge University’s Institute of Sustainability Leadership, is a Fellow of the Royal Society of Arts and leads the sustainability councils for Rothys with a focus on the relationship between biodiversity and apparel production. Her knowledge has been called upon by Cool Earth, Re-Earth Initiative, Cambridge University – Institute of Sustainability Leadership, Greenpeace, Climate Nexus (communications firm), SXSW Eco and Copenhagen Fashion Summit – Global Fashion Agenda.
Samata, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences. Her work has been featured in i-D, Business of Fashion, VOGUE (USA & UK), Essence, The Guardian, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more. The former Fashion Editor of The Talent Magazine, is also the Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Her expertise in fashion, entrepreneurship and women’s empowerment has formed discussions with the United Nations Office for Partnerships, Copenhagen Fashion Summit, SXSW Eco, ITV News, BBC Newsnight and more.
She is a cultural sustainability activist, published author (THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing), producer (Designing Change) and writer (The Guardian, VOGUE, Huffington Post).
About RCGD GLOBAL
RCGD Global is a women-led global change-making company working from ‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world. Celebrating its 10th year of the Red Carpet Green Dress campaign initiative at the Oscars, RCGD Global was initially conceived as a design contest by Suzy Amis Cameron (actress, environmental advocate, and author) when faced with the lack of ethical fashion choices while attending global premieres of husband James Camerons’ ‘Avatar’. The company’s work has since developed to include collaborations with global and small independent brands, partnerships delivering sustainable design solutions such as regenerative materials, educational work with the emerging design community – including workshops, internships and work experience, and international design contest initiatives. Alongside a consultancy offering, RCGD Global’s R & D division delivers thought-leadership work for the industry, working with leading institutions such as Institute for Sustainability Leadership, University of Cambridge and University of California, Berkeley.
RCGD Global works to draw attention to the importance of more sustainable practices in the design world and to be part of bringing those solutions to a global, culturally diverse market. Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill, Hellessy, and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Laura Harrier, Emma Roberts, Marlee Matlin, Danielle MacDonald, LaKeith Stanfield, Camila Alves, Naomie Harris and Tati Gabrielle have joined the campaign as representatives of its Oscars Red Carpet Green Dress™. RCGD Global’s work has been featured in VOGUE, Vanity Fair, W Magazine, People, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, Refinery29, The Guardian, ELLE, LA Times, The New York Times, Business of Fashion amongst others, across over 100 countries.
Helmed by CEO, Samata Pattinson, a prior winner of the Global Design Contest in 2011 with over a decade of experience, Red Carpet Green Dress™ unveiled its rebrand to RCGD Global in 2022, to fully encompass the multitude of spaces that the company exists in with a focus on four core pillars:
> Collaborating with respected and mainstream platforms to foster sustainable conversations and action
> Developing accessible sustainable design solutions which create real effective change
> Being part of creating a more socially fair, equitable and representative industry
> Helping to find language to create change
Instagram – @rcgdglobal @redcarpetgreendress
Twitter – @rcgdglobal @redcarpetgreend
Facebook – @redcarpetgreendress
Red Carpet Imagery available on request
Interview opportunities and quotes available on request
Media Contact Consumer Press:
Co-Founder and Managing Director at In+Addition Communications
Communications Manager at In+Addition Communications