You don’t get what you paid for, you get what you can afford, so who is really empowered to buy better? “Buy less, choose well, make it last” doesn’t speak to everyone.
The three pillars of sustainability are social, environmental and economic. Now for me, the latter means the entire length of the value chain – from the farmers to the consumers. That means if the business is doing well, all the hands involved in creating the end product should be thriving and doing well too.
The idea that a consumer should profit from a purchase might seem strange at first, but not when you consider that the items we buy should have value, as we have paid money for them. If you work hard for your money, and let’s face it, budget is a really big word for so many people right now, then shouldn’t you expect more than you are getting right now for the items you buy?
Design obsolesce is the fast fashion hustle. Items designed to fall apart and you aren’t allowed to demand more because, hey, what did you expect for the few pounds/dollars/insert relevant currency here that you spent? The unspoken message is not just that you get what you pay for, but also, you get what you can afford. This implies people within a lower income bracket or even at a stage in their lives where affordability is a barrier to entry, shouldn’t expect quality, they shouldn’t expect better.
The time has surely come to ask, “Shouldn’t you expect better from the items you spend your hard-earned money on, whether you are in a low, middle high income bracket?”