I recently wore British brand Merci Me London to the Environmental Media Awards in Los Angeles. The awards recognize the huge influence entertainment wields over the public and how that can be used to spread environmental awareness in ways both subtle and strong; producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. Whilst walking the carpet discussing sustainable issues, the decision to wear ethical fashion seemed astute!
Founded by the London-based designer Economics graduate in 2008, Merci Me London can be found headquartered in East London. The young designer is quickly becoming known for classic chic and contemporary with an edge – the lime green silk dress I wore to the media awards was inspired by classic glamour and feminine luxe, providing no exception to Mercy’s minimal design approach. In fact the designer recently launching a collection which eradicated the need for zips, buttons or fastenings. “Everything is either simply worn, draped or tied.”