LOS ANGELES PERSONAL STYLE – DAY THREE | MERCI ME London – Huffington Post

Dress – Not available until February, browse Merci ME | Bag – OKAPI | Cuff – Bermondsey 167 

I recently wore British brand Merci Me London to the Environmental Media Awards in Los Angeles. The awards recognize the huge influence entertainment wields over the public and how that can be used to spread environmental awareness in ways both subtle and strong; producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. Whilst walking the carpet discussing sustainable issues, the decision to wear ethical fashion seemed astute!

Founded by the London-based designer Economics graduate in 2008, Merci Me London can be found headquartered in East London. The young designer is quickly becoming known for classic chic and contemporary with an edge – the lime green silk dress I wore to the media awards was inspired by classic glamour and feminine luxe, providing no exception to Mercy’s minimal design approach. In fact the designer recently launching a collection which eradicated the need for zips, buttons or fastenings. “Everything is either simply worn, draped or tied.”

(more…)

Why I created THE TRIBE™ Empowerment Journal

I have written a very personal entry here about why I created THE TRIBE™ Empowerment Journal. I wanted to explain why it was important for me to put together something useful and timeless for any woman on a journey to being kinder to herself, about herself. To create something personal and private. Have a read by clicking the image below.

P.S I am wearing Merci Me London. You can read all about the brand and why I love it here, and visit the official website here.

Samata attends Environmental Media Awards
The 2016 Environmental Media Awards took place on October 22 at Warner Brothers Studios in Los Angeles. Producers, directors, actors, writers, musicians and celebrities nominated for an EMA Award share a passion for the environment and a socially conscious ethos. The awards recognize the huge influence entertainment wields over the public and how that can be used to spread environmental awareness in ways both subtle and strong.

Thank you @MerciMeLondon and @OkapiBags for making me look and feel amazing 👌🏾😘 _______________________________________________________ #EMAAwards #EnvironmentalMediaAwards

A photo posted by Life & Style of SAMATA (@iam_samata) on

Makeup by Kai. _______________________________________________________ #EMAAwards #EnvironmentalMediaAwards #MakeUpByKai #MakeAmeriaGreenAgain

A photo posted by Life & Style of SAMATA (@iam_samata) on

 


Founded in 1989, The Environmental Media Association (EMA) is a nonprofit organization that uses well-known activists in the entertainment industry to educate people about environmental issues and inspire others to protect our planet. Two major honorees of the evening included Jaden Smith, who attended with his family (Will, Jada, and Willow), and Shailene Woodley, the “Divergent” star who was arrested less than a week before the event for boldly protesting the North Dakota pipeline project, a project many agree infringes on Native American rights and presents an environmental disaster waiting to happen.

 

London Fashion Week Spring Summer 2017 – ASOS Eco Edit Jumpsuit

Day four of my sustainable fashion diary for London Fashion Week, and I opted for the ASOS Eco Edit. One of the charges, fairly or unfairly, levelled against sustainable fashion is that ethical fashion is either too hard to find, not design-led or too expensive – the infamous ‘not everyone can afford to buy Stella McCartney‘ line, is one that we all know too well.

img_1030.jpg

Modal Jumpsuit – ASOS Eco Edit | Jacket – MERCI ME London | Shoes – Public Desire | Ring – Atelier Swarovski | Bag – OKAPI

Today I am wearing a black Asos #EcoEdit modal jumpsuit – biodegradable, modal is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Made by combining the raw material with a manufacturing process to tranform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too. I styled it with an Okapi bag, named after the African antelope – as a brand Okapi is proud of its South African roots and works hard to stay 100% traceable and ethical. (more…)

Charles James: The Man behind the MET exhibition

Like all of you, no doubt, I loved watching star after star arrive on the red carpet for the MET Gala earlier this month. Although the focus has now switched to an elevator incident, I would love to draw the spotlight back to the man we were all celebrating on that night. What saddens me most about his story is that Charles James died relatively unknown.

(more…)

A Sustainable Fashion Diary for London Fashion Week – Full Day Four – Huffington Post

Day four of my sustainable fashion diary for London Fashion Week, and I opted for the ASOS Eco Edit. One of the charges, fairly or unfairly, levelled against sustainable fashion is that ethical fashion is either too hard to find, not design-led or too expensive – the infamous ‘not everyone can afford to buy Stella McCartney‘ line, is one that we all know too well.

img_1031

Well, take a look at the ASOS Eco Edit, formerly known as ‘The Green Room’ – it features clothing, accessories and beauty buys, sourced from across the globe for the eco-minded shopper – all approaching sustainable fashion from a different angle – some pro-planet, some pro-people and quite a few both. The range features brands who are running the gamut of conscious choices – from working to preserve craftsmanship and artisanal skills, handcrafting or recycling jewellery and upcycling vintage. The range is accessible, affordable and simply, quite impressive. It is also easy to find and I love that the Eco Edit can be found mixed in amongst the other products on asos.com, not only in its’ own dedicated space. My ASOS Eco Edit jumpsuit was made from a biodegradable fabric called modal which is produced from renewable cellulosic plants such as beech trees, pine trees, and bamboo. Made by combining the raw material with a manufacturing process to transform the plant pulp to fiber, modal is wear resistant and can be machine washed and tumble dried without shrinking or getting pulled out of shape too. (more…)

Wearing Acurator, Sustainable RTW and Bespoke

Accurator are a growing brand, whose DNA is based upon simple eclecticism and subtlety with a more commercial feel. Working in small ateliers, the label creates garments for real fashion enthusiasts who want to stand out, from geometrical dresses to edgy jumpsuits. I had the chance to speak to one of the founders, Louise van Drumpt, about her brand which is the ultimate love child between a minimalist and a fashion-anthropology enthusiast.

PLEASE INTRODUCE YOURSELF AND TELL US A LITTLE ABOUT YOUR BRAND?

Krea Group is a London based company that was officially founded in February 2018, and incorporates two women’s wear brands: Acurrator and Lou Black. The collections share the same USP: clean lines, lairs and asymmetries, geometry and origami inspired, age-less and season-less pieces that transformation from day to night, office to weekend getaways, and flats to heels. Our previous experience as fashion executives allowed us to have a reliable and transparent supply chain, working directly with manufacturers in Europe, and insuring we can deliver best quality products, at great price-points.

TELL US ABOUT THE VISION FOR YOUR BRAND?

If you look at the core of our production vision, it’s best described as Reduce, Reuse and Recycle. Quality over Quantity. Timeless over Seasonally. The inspiration behind the designs is a strong woman, that loves to travel, to be active, and to use her femininity to feel empowered. There is something special in being able to see details, and appreciating small things that make your clothes as unique as you.

Our designs are just that – unique pieces, that might look the same on a rail, but have up-cycled pieces of fabrics, that were hand picked and given a new life cycled, and used an exquisite dress, or a skirt, that will be with it’s new owner for years to come.

HOW DO YOU APPROACH SUSTAINABILITY/TRANSPARENCY WITHIN YOUR BRAND?

We use mainly recycled and up-cylced fabrics in our designs. If we can’t use either of these we will choose an environmental friendly option like bamboo or organic cotton. We work very close together with a small factory of which we know each employee by name. The ladies sign off each design with their name so costumers know exactly who made their clothes.

(more…)