Diving into Eddington and its sustainability

Over the years eco-design has become more and more important to me. As a little background, my experience is in the field of sustainability and environmentalism – I love beautiful design which doesn’t cost (us) the earth. I wanted, and want, to live as sustainably as I can and believe that a home, whilst being beautiful designed and cleverly executed can offer sustainability and long term durability too. It goes beyond clothing and what we wear. Though my work has kept me between London and Los Angeles, I am a Cambridge girl, born and bred, and nothing beats leaving the intensity of London (which I do love) to reconnect with the place I grew up and catch up with friends and family.

Athena is the Greek goddess of wisdom and inspiration, and the patron goddess of heroic endeavour. It is also the name for Cambridge’s stunning new lifestyle homes and apartments by Hill. The gorgeous properties are inspired by the city’s historic character and are award-winning designs, forming part of an ambitious project by the University of Cambridge to deliver a new neighbourhood for its city.
Located just 10 minutes by bike from Cambridge’s market square, and close in size to ninety full size football pitches or 150 times the size of Trafalgar Square, Cambridge’s Eddington offers an exciting new place to call home. With a market square acting as the heart of this new neighbourhood, a little discovery trek will take you around the range of retail, leisure and community facilities which include a supermarket, the University of Cambridge Primary School, a community & performing arts centre, and yet to come; independent shops, cafes / restaurants, a hotel and a health centre. I will be the first to admit though, that I didn’t expect to discover sustainability in my hometown as I did at Athena.

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A New Place To Call Home, Revisiting Cambridge

It’s easy to forget how lucky I was to call Cambridge my hometown. Whilst the grandeur of the university’s buildings make Cambridge the envy of many cities around the globe, born and raised in the famous ”boom town for the brainy’ and a ‘honey-coloured hotspot’, I swiftly forgot how stunning it was once I settled into London life for university and after. To the outside ‘world’, Cambridge is known as home to one of best and oldest universities in the world – my father attended Churchill College, hence our own location there for the majority of my childhood and teenage years. One of the UK’s top seats of academia is not only steeped in an impressive heritage but also inherent sustainability.

My home in London provides me with a convenient base to travel and see the world – for work and play, alongside a seat in the UK’s fashion capital, and when I was leaving Cambridge to study my degree in East London, I didn’t have the perspective that Cambridge could be a place to suit my lifestyle now balancing work, life and being a new mother too. I didn’t pay attention to what has now become so obvious to me – my hometown was and is beautiful, and one place in particular really brought this message home, Athena; a unique collection of new homes by Hill, one of the UK’s leading housebuilders. Hill has worked in collaboration with the University of Cambridge on Athena’s design and ethos, to create an important part of Eddington, a sustainable new neighbourhood for Cambridge.

Nearly 10 years ago, Cambridge was described as one of the “most beautiful cities in the world” by Forbes in 2010, and 8 years later the accolade remains on point. It is not surprising that tourism generates over £750 million for the city’s economy. Read more…

Eco Decor for the baby shower

As many of you know, I am the Global Campaign Director for ethical design project Red Carpet Green Dress, founded by Suzy Amis Cameron. Our campaign showcases ethical designs on the Oscars red carpet every year. Our project fundraises for MUSE School CA, currently America’s ‘greenest school’ where students learn in a campus which feature recycled, repurposed and eco furnishing. Whilst working in the field of sustainability (on the fashion side) my passion for ethical design has spread across all areas of my lifestyle – from what I eat all the way across to where I stay when I travel. Home and away! I will be writing much more in the lifestyle section about this (and have an exciting section launching soon about this same interest so stay tuned).

When my baby shower approached, I asked the friends organising it to go eco with the decor and they company we worked with, Pipii, are simply put, incredible. Read more…