Innovation and Waste During Fashion Week – Huffington Post

Whilst showcasing collections from over 250 designers to a global audience, London Fashion Week is part of the waste in fashion conversation, whether it would like to be or not. Brewer Street Car[…]

The Role of Quality And Keepsakes In Countering Waste – Huffington Post

This September London Fashion Week entered its sixty-fourth edition, with 83 designers showcasing collections and over 150 in the showrooms. Global interest in these exhibitions shows no signs of slowing down – figures[…]

Stylish and Green Fashion Week Hub? Yes please! Part One – Huffington Post

St Martins Lane Hotel is my base for London Fashion Week, but much more than that it will be a hub for the busy week ahead. Aside from its location in bustling Covent[…]

A Sustainable Fashion Diary for London Fashion Week – Full Day Two – Huffington Post

Designer Gyunel Rustamova was born in Azerbaijan, moving to London to study fashion at not just one of the heavyweight design colleges, but two. The London College of Fashion and Central Saint Martins[…]

London Fashion Week SS17 for Huffington Post

I am excited to be covering London Fashion Week for the Huffington Post and to bring you some inspiring and creative content – we also have our Red Carpet Green Dress winning student,[…]

London Fashion Week SS16 – Soho Digs

In addition to screening exclusive films by Hunter, McQ Alexander McQueen, SHOWstudio and Vogue, LFW’s Outdoor Cinema experience in Golden Square offered live streams, giveaways & pop-up shops. In addition the American Express sponsored ‘London[…]

Eco Ghosting – The Guardian

During London Fashion Week I was taken aback by how many  To describe this behaviour I came up with the phrase ‘Eco Ghosting’, which refers to mainstream Ready to Wear designers incorporating sustainable[…]

Sustainability played a role at London fashion week – just don’t call it ‘eco’  – The Guardian

Sustainable designers were showcased alongside mainstream counterparts, but ‘green’ terminology remains off-putting… With 58 catwalk shows and 24 presentations over five days, London Fashion Week 2014 reasserted the capital’s status as a leader[…]

Sustainable fashion needs to be design-led  – The Guardian

Extract: ‘Style is supreme in the world of fashion. Ethical companies must recognise this and focus on innovation to make sustainability on trend.